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The Art of Logo Graphic Design

Posted: Tuesday, May 17, 2011

Logo graphic design is an art anyone can learn. The best place to start is by studying the form and function of logos you see everyday, especially those pertaining to the industry you want to design for. If you are wanting to design your own logo for your construction business, you will want to spend some time studying the logos of other companies in the construction industry. Never copy their logos, but it is a great source for research.

Logos need to be simple. The more busy a logo is, the more negative impression it tends to leave on the viewer. Symbolism can play an important role in coming up with ideas for a logo design. Logo graphic design is a process. You will spend a lot of time researching, drawing, sketching, throwing ideas away, pulling your hair out, and sighing. You have found that mark, now take the extra time to perfect it.

First, always start designing your logo in black and white. Don't forget about the negative space.

A. Logos in Various Forms and Styles
Logos for a company gives a corporate identity and public image to it. Based on your business type and the audience that you deal with, it influences the shapes and size of the company logo. If you take professional help from logo designers, they can guide you and design the apt logo for your organization.

1) Symbol Logo- As the word suggests, symbol logo is devoid of letters and words, it contains only images, shapes and symbols. You must be thinking for what type of companies or situations would profit more from symbol logos. When you had used combination logo for quite sometime and want to exceed your brand recognition in the market, the option of symbol logo is a better choice. If you have time and energy to make the symbol logo trademark for your company, make it legalize by completing legal formalities.

2) Text Logo - Text logo contains mainly your company's name, here graphical elements can also be inserted. Borders, lines, boxes, letters, etc can be used in logo designing for better interaction. The use of graphic element should not dominate this type of logos. In case your business has a unique name, using it in text logo gives unforgettable one.
Here text logo accomplishes the goal of such companies. Text logos should have trademark protection which would make it unique and outstanding.

3) Combination Logo- This type of logo contains both graphic image and business name. Combination logo helps in creating strong brand recognition and is visually very strong.
The symbol can speak to the services that the company offers, while the company name increases the company recognition.
Logos are essential part of any company and its identity.

B. Graphic Design Logos Can Be Very Affordable For Small Business
Most businesses use corporate logos to identity their brands. With a properly designed emblem, consumers will instantly recognize the brand behind the symbol. Ensuring you have a quality symbol is a vital part of your company's overall health.

The way a company used to get a quality logo was by spending thousands of dollars to have a graphic firm design a unique emblem for their business. There are many different online companies that will create an emblem for your business for a very affordable price. These companies have the designers that are able to create a completely unique representation of your company.

Once the decision is made, the original design is revised and you get a unique symbol designed just for your business. Working on your design is a certain number of designers, generally dependent on which package you choose. The method of communication available throughout the design process is dependent on what each firm offers. Investigate to see what is available online in order to have a logo designed for you.


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