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What is Web Design?

Posted: Tuesday, August 9, 2011

Web design is a method of forming an approach, modeling, planning and executing internet content on the web through markup language which is suitable for web browser interpretation and will executed as GUI or Graphical User Interface.

The purpose of a web design is to develop a website which is a group of electronic contents which lies through a web server and current information as well as interactive attributes to the online audience using web pages. Plug-ins are placed as well on web pages utilizing XHTML,XML or HTML tags.

Web site consists of information pertaining to a certain matter or subject. Web development of a website is distinguished though the structure and establishment of web pages that will create a website. Web page includes information wherein the website is established upon. Website may be associated with a book, where the book pages resemble the web pages.
There are various conditions or design concerns in web design, and for the reason of fast evolution of the Web, new conditions are coming up.

For usual commercial sites, the basic features of the web design are the content which is component as well as the information on the website must be significant and related to the website; also it must focus the public which the website is designed with. The web design must me user friendly having an interface that is easy and reliable for navigation. A website usually includes text and images. The initial we page is called index or home page. Several websites utilize the typically known Splash Page. This called Splash Pages may have welcome message, region/language selection or a disclaimer. Every web page included in a website is called an HTML content that includes a URL.

A. Design is advertising and advertising is design.
Design is not simply graphics, shapes, and pretty colors. Think text, layout and typeface. It’s all part of the design package. Upon editing a website, a novice is clueless when it comes to “design” features such as the proper use of italics, bold text, colored text, changes in text size and when to mix different type faces. There are explicit design rules to follow such as: When to flush “left text;” flush “right text,” “center text” and when to use “text justify.” There are also design decisions regarding paragraph breaks versus line breaks.

My pet peeve is when a client uses an image or graphic that detracts from a well-executed, sophisticated and appropriate web design. A poorly placed graphic or photograph affects eye flow or the user’s ability to scan for information. A professional web designer understands all phases of design; layout, typography, color, eye-flow and balance. There is a very fine line that separates a ‘template website’ from a ‘custom website.’ This handy Jack-of-all-trades hires a web design company and art directs the entire creative process. Any reputable web company would respectfully decline this demand or request.

Art Direction, Advertising and Design is a Serious Business
Advertising is a multi-billion-dollar business. An advertising agency. Large full-service advertising agencies have teams consisting of creative directors, art directors, graphic artists, illustrators, copywriters, branding specialists, producers, project managers, storyboard artists, media buyers, traffic coordinators and an interactive media team. (Websites). Some large ad agencies include; J.Walter Thompson, TBWA/ Chiat-Day and Saatchi&Saatchi.

In many cases these firms will consult a professional web-design company. An agency-level web-design company will have a roster of personnel consisting of creative directors, digital art directors, graphic artists, database programmers, search engines specialists, online marketing managers, web content editors, Flash animators, Flash programmers and network administrators.

The web has grown so big and complex that there is a demand for firms that specialize in nothing but ‘web advertising’, the management of web banner advertising, web ad placements or ‘web traffic buys’ and click through campaigns.

Some large ad agencies include; RazorFish, Sapient and Digitas.

Web Design is a Super-Serious Business
Unlike a TV commercial, print ad or bill board your website is live on the World Wide Web 24 hours a day, 7 days week and can be viewed by anyone, anywhere in the world. Your website should also display properly in different browsers like Internet Explorer and Fire Fox on PCs and I-Macs. ‘You might as well build your website in the middle of the woods’.

Some large ad agencies include; Grey Digital Marketing, Ogilvy Interactive and Zentrophy Partners.

Malformed or Poorly formed HTML
Unless you know HTML, the frequent use of a web editor can leave snippets of junk code that is invisible in your web browser. As this junk code slowly builds up over time you may cause your pages to load slowly and impede your web page’s ability to rank well in search engines.

"Well My Website Lets Ok"
Don’t get me wrong, there are web site owners and Blog owners who update their website everyday with new text and information.

B. What a Good Website Designer and a Web Developer Should Know About Web Design
So, what it is really that distinguishes a good website from a poorly designed web site? A good web designer offering web site design services must know the difference between the two words.

Web development in itself is a broad term for any activities related to website, web application, web solution, e-commerce development, web content development, client-side / server-side coding, web solutions and web database system. Web development usually refers only to the technical aspects of building a website.

Web design on the other hand is perceived as the artistic side of creating a website that involves the visual styles, layout coherence, color theme considerations and all other factors that has something to do with the general appearance of the site, vis-à-vis its functions.

Therefore, we may conclude that web development equates to a programmer's logic craftsmanship while website design is a product of an artist's imaginative and creative ideas. Worst, most website developers do not realized these qualifications. I don't have anything against talented and enterprising individual with knowledge on web design and development but there is more than simply knowing the basic of html and image editing to come up with a commercial grade website. We must put in mind that a website is our business or personal identity online.

There are however rampant offering on "create your own website in minutes" application and other template-based website.

As I have mentioned already, there are two important keywords in the subject, they are Website development and Web site design. It is ironic though that most web design firms out there offers template based website that are available in many template stores, worst many of them are available for free.

So if you happened to be reading this in search of a good website design firm, check out if the firm has a certified graphic artist and not just a programmer who read a crash course in image editing offering templates and who promised to create your website in minutes. Web site design and development involves careful planning, collaborating of design ideas, and putting together appropriate contents to capture the visitor's attention and to properly reflect your business' image or professional reputation..


1 comments:

  1. Anonymous August 10, 2012 at 3:17 AM

    Nice sharing.I enjoyed reading this post.Web Design is an art of content presentation to an end user through World Wide Web.The efficient web design helps your company in bringing inquiries that generate sales and add asset to business.

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