How do you get people to sit up and notice your enterprise? An attractive logo design on a billboard will surely make heads turn. A logo may be described as a graphic design or emblem portrayed on all literature supported by a company. It may be aptly defined as the identity of a company in public.
A logo design is intended to convey graphically what exactly the concept or function of a company is. Designing logos has in fact emerged as a successful profession over the years. What are the points to be kept in mind while developing a good logo?
* Color of course plays an important part in the design process. It can in fact communicate certain moods like white for peace, green for environment protection etc. So companies engaged in similar activities will aptly adopt these colors on their logo.
* A logo with innumerable patterns on it may be an impeccable and brilliant work of art but don't expect it to register in the minds of the target audience easily. In fact the simpler you make them, the more the chances of it becoming a hit!
* Some companies don't even bother with complicated designs; their name itself serves as the image of recognition. Here the typeface or the font used plays a major part. Make sure that is clear, legible and impactful.
* It's best to use vector graphics in your logo design. One major advantage is that it can be modified according to the owner's requirements.
A quick search of the internet will yield you innumerable names of people specializing in logo design. Once you communicate your ideas, they will lose no time in designing a logo to match your demands. On the other hand you can go for a custom logo design. This can be created from special software programs available for this purpose. The program will contain several pre designed logos on which you can apply your unique touch to create an entirely new symbol.
The program also allows you to chose desired colors as well as incorporate some text in a straight or curved pattern on or next to the design. The one and only drawback in using this method is that the same program will be worked over by scores of people and there are mild chances of duplication happening. Entrusting the task to a professional graphic /logo designer will certainly give you an exclusive design.
By Mary Thomson
A logo design is intended to convey graphically what exactly the concept or function of a company is. Designing logos has in fact emerged as a successful profession over the years. What are the points to be kept in mind while developing a good logo?
* Color of course plays an important part in the design process. It can in fact communicate certain moods like white for peace, green for environment protection etc. So companies engaged in similar activities will aptly adopt these colors on their logo.
* A logo with innumerable patterns on it may be an impeccable and brilliant work of art but don't expect it to register in the minds of the target audience easily. In fact the simpler you make them, the more the chances of it becoming a hit!
* Some companies don't even bother with complicated designs; their name itself serves as the image of recognition. Here the typeface or the font used plays a major part. Make sure that is clear, legible and impactful.
* It's best to use vector graphics in your logo design. One major advantage is that it can be modified according to the owner's requirements.
A quick search of the internet will yield you innumerable names of people specializing in logo design. Once you communicate your ideas, they will lose no time in designing a logo to match your demands. On the other hand you can go for a custom logo design. This can be created from special software programs available for this purpose. The program will contain several pre designed logos on which you can apply your unique touch to create an entirely new symbol.
The program also allows you to chose desired colors as well as incorporate some text in a straight or curved pattern on or next to the design. The one and only drawback in using this method is that the same program will be worked over by scores of people and there are mild chances of duplication happening. Entrusting the task to a professional graphic /logo designer will certainly give you an exclusive design.
By Mary Thomson
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