Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which in-turn builds branding. Business owners and overly enthusiastic artists can often go astray in their efforts to design the perfect logo.

Remember that your logo is a business tool. A logo is not an art piece! A logo design should take into consideration how, when and where the logo will be used. A logo has a cost impact upon your business from the day that it is introduced. There is more to designing a logo than simply hiring an artist or online art shop to assemble shapes and colors – it is a business decision.

Create your logo using vector graphics software. Simply put, images done in vector graphics can be resized and maintain design integrity. You can create your original image in any software but have it redone in a vector graphics format before you print or reproduce your logo. After all, a logo is all about sharp image.

Avoid complicated and intricate designs. A logo that is too intricate hinders rapid visual identification. Note the simplicity and high visual impact of the Nike “Swish”, an excellent image. Another reason to avoid complicated designs is that they do not reduce well. A busy, intricate logo on the side of a company truck may look wonderful but when the same logo is reduced in size for use on a business card it may become a meaningless blob of ink.

Limit color selection to a maximum of three colors. One, your printing costs for printing business cards, letterhead, envelops, labels, etc. are increased for every additional color that you require. Your “cheap” logo design could end up costing you a lot of money. Consider a logo that has overlaid images of different colors – looks nice, right?

Consistency and control in font usage. Any font style should be sans serif and typically non-script to improve clarity in small format reproduction. An exception is a logo/name where the logo is the script font such as the trade name of a popular soft drink in a uniquely shaped bottle.

Check Trademark and Registration Rights. While a new logo runs a low statistical chance of violating any trademark or registration rights of any existing logo it is not a bad idea to make some effort to confirm this before you publish your new logo. And after you have settled on a final logo design you should take the effort to register or trademark your own logo. If you need an example of why then consider the yellow pages “Walking Fingers” logo.

A. How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. If a logo is the company spokesman, how much is it really worth?

Cheap logo designs are all over the Internet - logo designs under $150!, $99 logo designs, $75 logo designs, $49 logo designs and even lower! You will easily find a wide range of prices for logo design on the Internet. Be careful of cheap logo design offers, some designers may be using clip art. A logo design that includes a royalty free piece of clip art cannot be copyrighted.

That same piece of clip art could be used on dozens of other logo designs. A designers portfolio should be displayed and there should be a wide variety of logo samples. Some logo designers charge one flat fee for a logo with no questions asked. Can you imagine Coca-Cola purchasing a logo design for $99? All designs are not equal. Some logo designers charge additional costs for extra colors, extra modifications and extra preliminary designs. How much is a logo design really worth? A logo design is more valuable to a company than a single spot illustration. A logo has more value than just the hours spent on creating it. It becomes the companies identity.

Professional graphic design rates average anywhere from $30 to $75 per hour. If you see a logo design priced at $125 and that designer charges $50 per hour for design work, do you assume that they spent 2.5 hours on your logo? That price would include the time spent to contact you, the research done on your company and competition, the preliminary ideas, the changes, the finalizing of the logo, the file prep for each different format, sending the logo, billing and allowing you to have all rights to the design. So how much time was actually spent creating your logo?

Many professional graphic designers would be hard pressed to create a top notch illustration for under $150 let alone a creative, well designed logo. So beware of logos priced under $150, you may get what you pay for.

There's even more confusion about logo pricing. Some designers base their logo rates on several of these factors:
Logo Modifications - You could get charged for each time you want a change or modification to your logo. If a logo designer asks the right questions, does the research and stays in close communication with the client there should be no need for major changes during the creation of a logo design. Be a good communicator and explain to the logo designer exactly what you want your logo to be saying about your business.

Extra Colors - Printers charge more for extra colors. If a logo designer charges more for a two color logo than they do for a three color logo, get a detailed explanation as to why. A logo designer should be able to decide for you the correct amount of preliminary designs it will require to create your perfect logo. An example would be asking for a yellow duck logo design and changing your mind to a red dog design once the logos are presented to you.

Adding an identity program to your logo is a legitimate cost. Designing the business card, letterhead and envelope layouts are normally a higher priced package. You should receive camera ready files for each design.

There is a standard reference for pricing graphic design and corporate identity projects. Any logo designer can purchase the book. A professional graphic designer would have a tough time supporting a family and a studio designing all of their logos below $200.

I'm not writing this to give exact prices for a logo design because each logo designers circumstances are different. The standard logo design rates are based on two major components, company size and application or distribution size. The majority of logo designs created over the Internet are created for small companies and individuals with limited application and distribution uses. Fortune 500 companies normally pay much higher logo design rates and use advertising agencies.

My conclusion is that the value of a logo should be based on a few important criteria:
1. Experience of the logo designer
2. Size & budget of the company using the logo
3. Scope and usage of the logo
4. Difficulty of the design

An individual or small company with small to average uses should be prepared to pay anywhere from $300 to $1500 for a top quality, professional logo design. What's included with your logo? You will then have to pay another graphic designer or printer to create the correct files. Be aware of what file types you will be needing and ask your logo designer what file types are included in their price.

The most common file types needed are AI (Illustrator) and EPS for most professional print jobs. These are vector format files. These files should be in a CMYK color format. Be aware that not all colors translate well on the Internet, especially GIF files. Ask if the logo designer used web safe colors. You should receive crisp 72 dpi files for the Internet. Be sure and ask your logo designer about your logo colors. You will need this information each time your logo is printed. Ask your designer how long they keep your logo on file in case you lose your versions later down the road.

You should also receive all rights (copyrights) to your logo. How long have they designed logos? In closing let me say that the information above is a personal opinion and is taken from years of searching logo design web sites and reading books on graphic design. An advertising agency handles logo design on a larger scale and incorporates an entire corporate identity service. Their logo design rates are many times higher than a graphic designers.

Originality in logo designing can really set new trends for others to follow. Originality is the mantra of success but its path is not overtly embedded with roses, especially when one takes into account the innumerable logo designs surrounding us.

Herein arises the issue of logo theft. Logo theft takes place when one organization blatantly copies the logo design of another organization (probably a famous one). Once the copied logo is out in the market, people will instantly compare it to the erstwhile logo design and a negative impression of the new organization would be effected. There is yet another obstacle to original logo design creation. Logo designers often tend to repeat subconsciously some of their previous designs or might even recreate a design that they had seen somewhere.

An inverted swoosh might remind us of the Nike logo, while a straight yellow line reminds us of a famous Credit Card company. On a larger perspective, lacs and lacs of minds can be thinking of the same design, which they deem original during the time of inception. An established business firm might be thinking to launch its 'original' logo but that logo design might be owned by a small business organization.

This perspective can work wonders to create an innovative and original logo design as it makes the designer strive harder to touch new horizons of creativity. Designers should always keep in store some variations of their logo designs. An original logo design creation is thus, by no means, an easy task, especially when so many designs are already in vogue. There is no formula to a successful original logo design creation. Simplicity and an urge to strive towards originality can be cited as the two watchwords for a successful business or logo design.

A. Why Your Company Needs a Logo
Not only logos can be used by any company to represent its name, but they are designed artistically to provide an image of the business. Only a glance at the logo is enough to tell the customer what business that specific logo represents. A logo is a fancy graphic design that helps to attract more clients and customers, and at the same time it is also a representative of your business philosophy and ideals, your attitude towards your clients as well as your business. In short, a company logo is the sum total of a company's corporate existence.

A company logo that is at once descriptive, unique and colorful becomes memorable and people keep in mind the logo for future references too. This makes logo designing an ultimate challenge and a competitive business. Only a logo designing firm with the right combination of aesthetic sense, knowledge and graphic expertise can help design your company logo, to give it a corporate identity and build your company image.

Your logo can help people recognize your company just by an image. To facilitate you in this task of utmost importance, there are a large number of logo design firms that offer custom designed logos, pre-made or pre-designed logos or logo templates and offer you an unlimited variety of descriptive, colorful and unique logos to choose for your company.

B. Choosing Custom Logo Design Software
You must spend good amount of time and effort in logos designing as your logos will appear on almost everywhere along with your company name like website, internet, letterheads, business envelopes, office stationery etc. A professionally designed logo will assure you about increasing your brands awareness. For getting your logos you can either hire the services of a logo designing expert of try custom logo design software.

1) Logo software price: Though price is the major deciding factor don't let it be alone reason while choosing your logo maker software. Simply choose the software that gives you quality logo creation ability within your budget. Go for software with a proven track record of generating quality logos.

2) Logo samples and templates: Check the logo design samples and sample
logo templates available, sample logos can help you easily judge the quality of the software. All the best in choosing the software for designing logos.

It is well-known fact that well-designed logo or a company makes the breaks. Most people know that all the leading organizations and brands in the world have their own logos, which sets them apart from the rest of the pack. When people come to buy products, they recognize that more development of the organization's logo, rather than on their products. So he pays the proper choice of logo design services to create eye catching logo for your company.

For other clients, and this will help you determine whether you can entrust them with the task of logo design services for your organization or not. There are many organizations that depend on the words of alphabet for their organization, logo, design. They just choose the font, which corresponds to the image of their organization and make subtle changes to the same for their organizations, a logo. It is well-known logo of the manufacturer PCs, "Dell" They used a simple layout for their corporate logos. Simply tilt the letter `E 'gave a new dimension to the word, and none who saw their logo once ever forget.

This is what the logo design services must be able to offer. People should be linked together with a product that the logo and as soon as it will not be reached, the organization can be confident that an Englishman, you see their ads in China may recognize them.

Before you choose a logo of the organization, offering services in design to create top of your organization that they were able to deliver the logos, which speak for themselves. Please send their sales representatives with samples of their work. This is not necessarily to the organization, you are hiring a professional to design the logo must be made to the work of reputable international organizations. Check the quality of their work, which is something that goes to making a successful or unsuccessful logo. You will be surprised to learn that professional designers and artists who have not developed some venerated logos in the world.

People who do not have a degree in painting and draftsmanship create them. Logo designs of these organizations have a simple ad in the newspaper. People asked if they were willing to become famous and earn wealth overnight. Those who read the announcement found that they can earn millions, but a place in the annals of history by creating a custom logo design company. Of the thousands of samples from the organization, one was chosen and the rest history.

Log in to contact with any of the leading business logo design agency and tell them this story. They will tell you that this case was not linked to just one organization, but also a number of well-known organizations have their logo designed in such a way. Logo Design services for all of the creative mind on their shoulders. There are many promising artists, who want to join well-known logos of services, but can not stay there long because they do not have the patience.

They want to create a design within 1-2 days and wish that they get instant recognition all over the world for the logo, they should design. Most artists who have this mindset of those who relied too much on professional design programs. Logo Design services, which use such artists, armed with these programs can not succeed. We need to imagine the design of the public eye. The logo should have mass appeal. Check the studios of famous logos service organizations. Logo design is not as simple as it

A. Things to See When Choosing a Logo Design Company
Logo is the face of your company. Corporate world is welcoming new players aboard everyday. A brilliantly designed logo has the power to set your business on the path the leads to pinnacle of success. However, it is not easy to find a logo design company that can provide you with high quality results. There are myriad logo design companies that are providing clients with logo and other corporate identity related designing.

When a logo design company takes up designing job it ensures to incorporate all important elements to the concoction of a logo: appropriate colors, philosophy of the product/business and communicativeness. A good logo design company becomes best when it learns the art of adding communication to the designs. Whether, it logo or stationary or website, each step in the ladder of distinct corporate image should synchronize with other. It does not matter if a logo design company is working on the corporate identity of the business or product from the scratch.

There are certain things that should be identified in a logo design company before selecting one. First thing that one must see is the logo design portfolio which is available with the design company. Most of the logo design companies have made their portfolios available on their website. Reviewing portfolio will help you to decide whether or not you should utilize services of that logo design company.

Rates are an important aspect you must check out before giving you critical job in the hands of the logo design company. Designing is a specialized field and requires money for research and study. There are many logo design companies that offer their services for extremely easy-on-pocket rates but this attraction makes you weep for all the days to come.

Third step in the quest of finding a professional logo design agency is to see if your logo design company takes you in confidence during the phase of creating your designs. Always ascertain if the company has refund policy. Refund policy means the company is sure about its performance, quality and turnaround time and is confident that the client will never turn down the job completely.

There are numerous logo design companies that take inspiration from the work of other companies to the extent of copying. You business/product can bear serious consequence of this”inspiration” if you are unable to detect. Professional logo design companies inspire their own brains. Trusting average design companies can be really disastrous to business/product.

You have to know what you want from your logo and convey your ideas to the design company with absolute lucidity. Your logo or other corporate designs must be created keeping in view the consumers and their choices. A consumer would like to see precise, make sense logo. If your logo design company fails in producing the desired results then your entire effort, time and money will go in vain.

Very few logo design companies offer all of the mentioned qualities. There are certain logo design companies that hire novice designers to work on crucial corporate designs. However, there is one logo design company that doesn’t compromise on anything. Infinity Logo Design provides its clients with exclusive portfolio that lists the logos we have created for our clients.

Though, we are engaged in extensive research, unlike other companies, we charge our clients very reasonably. High quality deigns, reasonable rates and fastest turnaround time with 24/7 customer services have made Infinity Logo Design one of the most preferred design service amongst people.

B. Why Should You Go in for Custom Logo Design
Whenever you like a particular product or company your brain associates itself with the designs of the logo of that company. Not only the design of the logo, your brain also associates itself with the jingles that accompany advertisements of famous products and organizations. Case in point is the famous theme track of all James Bond movies.

The same is applicable to a business logo design too. One small error in the design will remain stuck with the company forever and by the time they either realize or are pointed out the flaws in the design; it is too late to make amends. One should always seek the services of professional logo design services to ensure that they get the custom logo design they are seeking for.

There are may professional logo design companies who will create a professional logo for your organization, but even they require some information and feedback from your end in order to create a perfect logo. If you are looking for someone who can render a professional logo design, it is recommended that you take the help of advertising agencies. Get more valuable information about and logo design services at

eing a custom logo design for your organization. Remember, your logo is your organization’s mascot and it represents your organization, hence it is important that it has a unique and custom logo design that stands out from the designs of the logos of your competitors.

There are some smart people who do not want to pay the high charges that the advertising agencies demand. In order to create a custom logo design using these programs using this software, one has to first select any design from the software’s collection. The same is altered a bit over here and a bit over there to give the shape a unique design. After that one can change the color cSimon is a graphic designer and creative writer on various business related topics which help others to start up and boost up their business. Get more valuable information about and logo design services at ombinations of the logo to one that suits the standard colors of the company for which the logo is being designed.

Most professional companies have their own unique color combination that is used in all their stationery and the same should be followed for their custom logo design. Once all these steps have been completed, the entire image can be exported as a graphiccorporate logo design,best logo design,company logo design,custom logo design file and can be sent to the printers for printing on letterheads, visiting cards and other official stationery. What the users of this software do not know is that the same program is being used by tens of thousands of semi-professionals all over the world to create some other custom logo design.

They are being termed as semi-professionals, since no graphic professional worth their salt will ever use such programs with pre-designed logos. There is one more important point that one should remember when getting their logos designed. The image of the logo should appear to be a part of your company. Try to add elements in the design that shows the nature of your company’s business.

A famous example is that of a gramophone record company. Their logo depicts a dog listening intently to the horn of an old gramophone player. Can you imagine how many things does this logo depict? The record goes to show the logo is that of a company that deals with records. No prizes foe guessing the name of the company, but this classic example goes to show how many things a logo can portray.

These are some of the points you too should keep in mind before you plan to get a custom logo design for your organization. Remember, the logo is the heart and soul of your company and they are the biggest and most important representatives of your organization too. 365 days a year, the logo of your company keeps reminding people about the presence of your company through your organization’s ads, letterheads, visiting cards and gifts.