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Showing posts with label fashion show runway. Show all posts
Showing posts with label fashion show runway. Show all posts

Fashion Show Events

Posted: Monday, July 4, 2011

A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing. The first American fashion show likely took place in 1903 in the New York City store Ehrlich Brothers. American retailers imported the concept of the fashion show in the early 1900s.

Fashion
Featuring runway garments from the spring and fall/winter collections of ten influential couturiers and designers, the exhibition explores the ideas and inspirations motivating Paris fashion today, and why, in an age of globalization and instantaneous communication, this venerable city remains the fashion capital. In the 1800s, "fashion parades" periodically took place in Paris couture salons.

The first American fashion show likely took place in 1903 in the New York City store Ehrlich Brothers. By 1910, large department stores such as Wanamaker's in New York City and Philadelphia were also staging fashion shows. By the 1920s, retailers across the United States held fashion shows.

Models
Models in a fashion show have to change their clothes all the time to present new items to the public. Models strutting catwalks at London Fashion Week should provide a certificate attesting their good health, but there should be no outright ban on wafer-thin women, the British Fashion Council said on Friday. Spain and Italy have recommended banning models with a body mass index (BMI) of less than 18. "We favor the alternative approach of promoting good health based on medical assessments of models participating in London Fashion Week," it said.

In a typical fashion show, models walk the runway dressed in the clothing created by the designer. Because the topic of fashion shows remains to find its historian, the earliest history of fashion shows remains obscure.

A. Alternative Clothing from Its Inception in the 70's to the Contemporary Style of Today
It’s not hard to understand then, how this once rebellious fashion trend, popularised by "hard core" punk bands of the 70’s and early 80’s, has grown in popularity.
• Alternative punk fashion was the dress code of a music influenced urban punk subculture and was then considered rebellious and confrontational, a far cry from contemporary brands such as Addict an Iron Fist. Bondage clothing, tapered jeans, and well worn, almost destroyed, leather trousers dominated the punk clothing scene as well.
• Footwear for the alternative clothing scene embraced a selection of styles ranging from motorcycle boots (complete with buckles and steel toe caps) to combat boots and Doc. Martens.
• With the advent of contemporary punk fashion there are various contemporary elements of style watered down from hardcore punk clothing, this type of fashion consists of jeans, ripped and customised, usually from top designers at top prices, or camos a hoodie, and a simple, screen printed, t-shirt with a flavour of rebellious anarchy.
• The punk fashion scene since the advent of the original look in the 1970's, has evolved into the mainstream, for better or worse, and since then clothing stores and even fashion designers have taken punk fashion to an entirely new level.

B. Model Advice and Glamor Modeling Career Tips: How Do I Get Into Glamour Modeling
Aspiring models often ask us, How do I get into modeling? Or, How do I get started in modeling? You will also find some useful tips an advice on how to get started in teen modeling.

What are the different types of modeling?
There are basically five (5) different types of modeling. These are the broadest categories, with newer but smaller categories evolving all the time.
1. COMMERCIAL MODELING (Television, Catalogs and Print-Ads):
Commercial models help promote products and services through ads in the electronic media such as Television and the Internet as well as through Print Advertising. They appear in commercials/ads, on product packaging, in magazines, on billboards, etc., and help promote all kinds of products and services ranging from computer equipment to medicines, apparel, shoes and cosmetics. This is by far the largest modeling and teen modeling category.
General Requirements for Commercial Modeling: Contrary to popular belief, many successful commercial models look like normal, everyday people. Many successful models do 15 minutes of mirror-work every day. Practice evoking different types of emotions through your expressions. Good commercial models are also usually photogenic, but exceptions abound. The magic is in the camera, makeup and digital editing.

2. PROMOTIONAL MODELING (Tradeshows, Retail, Car Shows, Events, etc.):
Promotional modeling includes work at Tradeshows and Conventions, handing out Product Samples in Retail Stores, helping promote products or services at Car Shows, Boat Shows, Events, etc. What differentiates Promotional Modeling from Commercial Modeling above is the fact that for Promotional Modeling you have to be there in person, because you yourself (not your photo or video) are doing the promoting. Creative forms of Promotional Marketing (often referred to as Buzz Marketing) and Event Marketing are gaining fast in popularity. General Requirements for Promotional Modeling: Promotional Modeling is about overall personality, interpersonal skills, being able to establish a quick rapport, and staying focused on the task at hand. If you thrive on meeting people and enjoy the hustle and bustle of a tradeshow environment, Promotional Modeling is usually easier to break into than Commercial Modeling, although exceptions are always there. Promotional/Event Modeling is a growing field.

3. FASHION MODELING (includes Runway, Fashion Shows, etc.):
Fashion models help launch new products and designs such as in apparel, accessories, shoes, jewelry, swimwear, beachwear, etc. The walk the runway in fashion shows. Many large fashion shows also get media coverage, and a good fashion model can get print exposure in leading fashion magazines such as Vogue, Elle, Cosmopolitan, Glamour, etc. Many industry-specific fashion shows such as shows for apparel and swimwear can hire hundreds or thousands of models at a time.
General Requirements for Fashion Modeling: Now, there are Fashion/Runway shows for pretty much all body types. If you feel good about your body, can walk confidently, and look reasonably good, chances are that you can find some opportunities in Fashion Modeling. For certain apparel and swimwear shows, a good well-proportioned body is more important than just height alone.

4. INTERNET MODELING (web-sites, live webcam, etc.):
Internet modeling, whether it is for static content on web-sites or for live webcam or streaming video is a popular segment.

5. MODELING FOR PHOTOGRAPHERS, CONTENT CREATORS & STOCK PHOTO AGENCIES:
Photographers hire models all the time, either to build their own portfolios or to create content for Licensing to others and/or for Stock-Photo purposes. The PhotoShoot can be either a paid shoot (where the model gets paid either on an hourly basis or a flat fee) or TFP (trade Time for Prints), or TFCD (trade Time for CD-ROM images). The photographer invests his/her time, expertise and equipment, and the model invests his/her time. As you can see, there are myriad opportunities in the modeling world. However, it is hard work. A good first step would be to create your free Portfolio on the Joy Of Modeling website (http://www.joyofmodeling.com/) and on as many other modeling websites as conveniently possible. Contact local modeling agencies. Have a Professional Photographer shoot a nice Portfolio. Attend modeling shows and seminars. The fast-loading Joy Of Modeling website is a popular job searching and referral place for models, photographers, videographers, film makers, agencies, actors, actresses and reps. It is also a resource for talent scouts and recruiters looking to hire for television, film, theater, dancing and entertainment jobs. Aspiring models, actors and actresses looking for their big break have a free opportunity for worldwide exposure at the Joy Of Modeling website.


Fashion Show Events

Posted: Wednesday, November 4, 2009

Fashion shows are a means where fashion designers get to show off his or her latest designs to the world. The pioneer American fashion show took place in 1903 in the Ehrlich Brothers store located in New York City.

Fashion : runway garments from the fall/winter and spring collections of the top ten powerful and influential couturiers, are being explored and encouraging the fashion of Paris today. It has been acknowledged that there really is a dilemma with eating disorders among the fashion models so they recommend a health awareness and health education programs for them. Denise Kingsmill, chair of such inquiry stated that “During the investigation, evidence of the vulnerability of women in the modeling progression was startling and models are at high risk of eating disorders”.

During a typical fashion event, these models work the runway wearing the clothes created by famous designers. Now, most teenage girls determine that thin is pretty, so if they want to be pretty, they have to be thin.

A. Project Runway Review
Project Runway is a competition-based show that features a group of talented clothing designers who are competing to show their own fashion collection at New York City's Fall or Spring Fashion Week at Bryant Park. Famous designers like Vera Wang, Dolce and Gabanna, or Calvin Klein are the top-attended shows at Fashion Week; however since the first airing of Project Runway in December of 2004 the competing designers have brought in huge audiences.

The Project Runway series is hosted by German supermodel Heidi Klum and can be seen on the Bravo cable television network. The judges are pulled from some of the top fashion design houses or fashion and beauty magazines that America has to offer. Michael Kors is a famous American designer and has served as a judge on the show during all three seasons. The other primary judge, besides Kors and Klum, is Nina Garcia who is the Fashion Director for the top-rated Elle magazine.

For example, in Runway's Season Two, world-class Olympian figure skater Sasha Cohen served on the panel to help judge the skating costumes that had been designed and constructed by the design contestants. Other guest judges included: the legendary Diane Von Furstenberg, musician Sarah Hudson and Tara Conner, Miss USA. One of the recent Project Runway challenges instructed the contestants to sketch, design and construct Tara Conner's evening dress for the Miss Universe pageant.

The competition is based in New York City, and much of the design work and judging take place at Parsons School of Design. Tim Gunn's sophisticated and calm approach to the design process enables the designers to turn out couture clothing on a small budget and even smaller time schedule. Frequently, each designer is given $100.00 to spend at Mood Designer Fabrics in the Garment District in order to make a dress that would appear to a consumer to be well over $1000.00 retail.

The time constraints placed upon the designers are stress-inducing. Merely a day or two is given to create, shop for and construct tailored and unique pieces that speak to each designer's particular aesthetic sensibility. Each look is then worn on the runway by a group of fashion models selected to appear on show. Typically one or two designers are eliminated per episode. Once the collections have been shown, one designer is chosen as the winner of Project Runway.

B. Project Runway Australia
A big Congratulations goes to Julijana Grbac of Brisbane!
The show has been highly popular, with millions of local viewers tuning in weekly to see the next aspiring fashion designer get booted off the show. Project Runway Australia follows the very successful original Project Runway in America. In Australia, the show was judged by Sarah Gale and Jayson Brunsdon. Gale, a fashion buyer and trend forecaster, is a regular speaker at the Melbourne School of Fashion.

Renowned fashion designer Brunsdon has over a hundred shops around the world, and has dressed many celebrities including Linda Evangelista and Princess Mary. Gale critiqued based on the commercial viability of the designs, while Brunsdon gave his opinions based on the survivability of the design in today’s fashion world.

Being the first season in Australia, Project Runway is expected to create a second season following its great success locally. Comments have circulated in public forums about host Kristy Hinze. Although she portrayed the beautiful, glamorous host akin to Heidi Klum in the original Project Runway, she simply wasn’t as smooth or natural. Designer fabric company d’Italia had the privilege of working with Petrova Hammond, one of the Top 3 Finalists of Project Runway Australia. Hammond used d’Italia’s material for some of her designs in the show.

d’Italia is based in Melbourne, and its pure Italian silk and French lace are directly imported from Europe. The store is located at 61 Glenferrie Road, Malvern. Check d’Italia’s blog for latest updates on fashion trends, style tips, and in-store news.


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