Count Giorgini started the 'Italian Fashion' craze in 1951, when he organised a fashion show to be presented to an International audience in Florence. He then continued to present other fashion shows at his palace, presenting new collections modelled by nobilty against a backdrop of fine arts and scenery. Nobilty would also model new collections at museums or exhibitions next to famous pieces of fine art. This all contributed to elevating the status of Italian fashion, and implanting in everyone's minds that Italian fashion gives you status, is very rich in quality,and almost 'fairytale' like.
In the 1970s and 1980s Milan made its mark as being the Fashion Capital of Italy, and the phrase Made in Italy became universally recognised as meaning 'high quality', and 'high fashion'.
A. Founding Father of Italian Fashion: Nino Cerruti
Nino Cerruti was still in his 20s when he started designing accessories and products for the fashion market, before he was hailed as the founding father of the Italian fashion.
Nino Cerruti was born in Biella in Italy where he took over the management of his family’s textile mills. Nino Cerruti became known as a fashion designed when he designed his own line of men’s wear called the “Hitman”.
The most famous of his designs in his men’s designs are the usage of three button singe-breasted look, like the designs that Giorgio Armani used. The only difference is that Cerruti’s works show a very luxurious textural fabric.
Nino Cerruti stated designing outfits for famous movie actors and even used them as his own models. Later, he expanded his work by producing his own advertising and promotions campaigns for his business. Nino Cerruti’s name also became famous for his fragrance lines. Included are Cerruti Image for men and women, Nino Cerruti for men, and Nino Cerruti pour femme for women.
B. Making Your Own Italian Fashion Statement
Hot pants, maxi skirts and, especially miniskirts are the staples of a woman’s closet and she can choose what she wants to wear when she wants to wear them. During a night out in town, you can see women wearing halter tops paired off with evening trousers or with a maxi skirt or other interesting clothing pieces. You can see empire line dresses in knee length or mini skirt style.
The fashion changes varied a lot during this era. Nike added running shoes in both gender’s wardrobes. The most popular hairstyles were the ones popularized by Farrah Fawcett (long and straight, one sided with wings) and Afro perms. Disco style clothing was also very popular thanks to John Travolta in Saturday Night Fever but easily became out of style because the slinky shirts, skin tight pants and platform shoes made the wearer uncomfortable. Make up was soft, fresh and natural. The staples were frosted lipstick, shimmery eye shadow and muted blush.
C. Italian Fashion Design: an Introduction
The fashion industry in Italy has been known to produce designs that can reflect pop culture trends among the population. Fashion designers translate these philosophies into art that one can wear. Aside from artistic statements, fashion design houses have also demonstrated excellence in producing clothes that are practical and functional for everyday activities.
The designer can specialize in three types of design: mass market pieces, ready-to-wear (RTW) clothes, and haute couture pieces. Retail stores and outlets typically sell these clothes. RTW pieces, on the other hand, are not produced in bulk unlike mass market clothes. You can find them in boutiques or high-end clothing stores. Concepts in fashion design not only lies on finished clothing pieces, but also on the fabric used.
Textile designers are equally influential in constructing an outfit; these are not just left to fashion design professionals. Textile designers decide on textures, patterns, and colors that will appear on a piece of cloth, which will then be tailored fashion designers according to the image in their heads.
In the 1970s and 1980s Milan made its mark as being the Fashion Capital of Italy, and the phrase Made in Italy became universally recognised as meaning 'high quality', and 'high fashion'.
A. Founding Father of Italian Fashion: Nino Cerruti
Nino Cerruti was still in his 20s when he started designing accessories and products for the fashion market, before he was hailed as the founding father of the Italian fashion.
Nino Cerruti was born in Biella in Italy where he took over the management of his family’s textile mills. Nino Cerruti became known as a fashion designed when he designed his own line of men’s wear called the “Hitman”.
The most famous of his designs in his men’s designs are the usage of three button singe-breasted look, like the designs that Giorgio Armani used. The only difference is that Cerruti’s works show a very luxurious textural fabric.
Nino Cerruti stated designing outfits for famous movie actors and even used them as his own models. Later, he expanded his work by producing his own advertising and promotions campaigns for his business. Nino Cerruti’s name also became famous for his fragrance lines. Included are Cerruti Image for men and women, Nino Cerruti for men, and Nino Cerruti pour femme for women.
B. Making Your Own Italian Fashion Statement
Hot pants, maxi skirts and, especially miniskirts are the staples of a woman’s closet and she can choose what she wants to wear when she wants to wear them. During a night out in town, you can see women wearing halter tops paired off with evening trousers or with a maxi skirt or other interesting clothing pieces. You can see empire line dresses in knee length or mini skirt style.
The fashion changes varied a lot during this era. Nike added running shoes in both gender’s wardrobes. The most popular hairstyles were the ones popularized by Farrah Fawcett (long and straight, one sided with wings) and Afro perms. Disco style clothing was also very popular thanks to John Travolta in Saturday Night Fever but easily became out of style because the slinky shirts, skin tight pants and platform shoes made the wearer uncomfortable. Make up was soft, fresh and natural. The staples were frosted lipstick, shimmery eye shadow and muted blush.
C. Italian Fashion Design: an Introduction
The fashion industry in Italy has been known to produce designs that can reflect pop culture trends among the population. Fashion designers translate these philosophies into art that one can wear. Aside from artistic statements, fashion design houses have also demonstrated excellence in producing clothes that are practical and functional for everyday activities.
The designer can specialize in three types of design: mass market pieces, ready-to-wear (RTW) clothes, and haute couture pieces. Retail stores and outlets typically sell these clothes. RTW pieces, on the other hand, are not produced in bulk unlike mass market clothes. You can find them in boutiques or high-end clothing stores. Concepts in fashion design not only lies on finished clothing pieces, but also on the fabric used.
Textile designers are equally influential in constructing an outfit; these are not just left to fashion design professionals. Textile designers decide on textures, patterns, and colors that will appear on a piece of cloth, which will then be tailored fashion designers according to the image in their heads.
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