Creating a proper logo is essential for any company, however small it may be. A stylish logo that uses a combination of word and symbols works for the best. The design should also be focused upon and it never should be something so intricate that the actual purpose is lost. You may find it difficult to comprehend such a logo yourself. The ideal way will be to recruit professionals who are engaged in making logos.
It is important to give some thought to this aspect of your company before you decide to bring in the professionals. There are quite a few myths associated with a cheap logo design as well. Let us now take a look at them and see whether they are true.
Cheap equals Bad- While you can definitely get a world class logo by hiring highly skilled and well known companies or individuals, it does not mean that you will not be able to find the same class among the cheaper ones. Going for a pricey logo might not always be the best for your company either. An abstract design or a variety of hues may only serve as a visual delight with the actual purpose of a logo being completely obscured. On the other hand, it is possible to instruct comparatively smaller companies about the exact kind of logo you are looking for as they will be more open to suggestions. It will also help you to keep the expenses within your budget as you have to pay only about $50 instead of an astounding $500.
Originality- Being original and creating a masterpiece is not mandatory always. There is no guarantee that it will work either! Try to keep the design extremely simple by opting for commonplace fonts and simple graphics or symbols. A white or light colored background will be able to highlight the name of your company and brand quite easily. If you know that your target customers will prefer a much tried and tested logo like that of Web 2.0, go for it. However, be careful about copyright infringement laws and do not copy it from another place.
Avoid Stock graphics- Using a special graphic exclusively designed for you sounds grand but it is not always practical. Having such custom made graphics within your logo will only increase the price highly. Use stock graphics instead; your customers will never be able to tell the difference. Feel free to incorporate it if the graphics are okayed by the law.
There is no reason to go over the top when it comes to price either! Getting cheap logo designers will not actually be harmful for your company. On the contrary, they can help you to enhance the prestige of your company as well.
By Brad Marc
It is important to give some thought to this aspect of your company before you decide to bring in the professionals. There are quite a few myths associated with a cheap logo design as well. Let us now take a look at them and see whether they are true.
Cheap equals Bad- While you can definitely get a world class logo by hiring highly skilled and well known companies or individuals, it does not mean that you will not be able to find the same class among the cheaper ones. Going for a pricey logo might not always be the best for your company either. An abstract design or a variety of hues may only serve as a visual delight with the actual purpose of a logo being completely obscured. On the other hand, it is possible to instruct comparatively smaller companies about the exact kind of logo you are looking for as they will be more open to suggestions. It will also help you to keep the expenses within your budget as you have to pay only about $50 instead of an astounding $500.
Originality- Being original and creating a masterpiece is not mandatory always. There is no guarantee that it will work either! Try to keep the design extremely simple by opting for commonplace fonts and simple graphics or symbols. A white or light colored background will be able to highlight the name of your company and brand quite easily. If you know that your target customers will prefer a much tried and tested logo like that of Web 2.0, go for it. However, be careful about copyright infringement laws and do not copy it from another place.
Avoid Stock graphics- Using a special graphic exclusively designed for you sounds grand but it is not always practical. Having such custom made graphics within your logo will only increase the price highly. Use stock graphics instead; your customers will never be able to tell the difference. Feel free to incorporate it if the graphics are okayed by the law.
There is no reason to go over the top when it comes to price either! Getting cheap logo designers will not actually be harmful for your company. On the contrary, they can help you to enhance the prestige of your company as well.
By Brad Marc
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