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How Does a Search Engine Rank Your Page?

Posted: Wednesday, March 31, 2010

Every smart Search Engine Optimiser starts his or her career by looking at Web pages with the eye of a search engine spider. The first thing to remember is that the search engines rank "pages", not "sites". What this means is that you will not achieve a high ranking for your site by attempting to optimise your main page for twenty different keyword phrases. However, different pages of your site will appear up the list for different key phrases if you optimise each page for just one of them.

If you can't use your keyword in the domain name, no problem - use it in the URL of some page within your site, e.g. in the file name of the page. This page will rise in relevance for the given keyword. All search engines show you URLs of specific PAGES when you search - not just the root domain names like xxx dot com but the paths like ....../products.html
Second, understand that the search engines do not see the graphics and JavaScript dynamics your page uses to captivate visitors.

You can use a graphic image of written text that says you sell 20 red roses at $47. But it does not tell the search engine that your website is related to the sale of red roses' unless you use an ALT attribute where you write about it.

Therefore you could easily have a wonderful graphic with a picture of roses followed by the text "20 beautiful red roses at only $47", but the search engine will only see the following:
img_src=".../images/sale_red_roses.png" width="250" height="100" class="image"...

As you see there's nothing in the code which could tell the search robots that the content relates to "Red Roses", "Sale", or "Beautiful". The situation will change if we rewrite the code like this:

...img_src="/images/sale_red_roses.png" width="250" height="100" alt="Sale of Beautiful Red Roses" class="image" ...

As you can see we've added the ALT attribute with the value that corresponds to what the image tells your visitors. Initially, the "alt" attribute was meant to provide alternative text for an image that for some reason could not be shown by the visitor's browser. Nowadays it has acquired one more function - to bring the same message to the search engines that the image itself brings to human Web surfers.

The same concerns the usage of JavaScript. Visit our page about discounted floral arrangements!

script_language="JavaScript" type="text/javascript">

The first example is what visitors see, the second is the source code script that produces the output. Assume the search engine spider is intelligent enough to read the script (however, actually not all the spiders do); is there anything in the code that can tell it about the discounted floral arrangements? Absolutely none!

As a rule, search engine spiders have a limit on loading page content. For instance, the Googlebot will not read more than 100 KB of your page, even though it is instructed to look whether there are keywords at the end of your page. So if you use keywords somewhere beyond this limit, this is invisible to spiders. Therefore, you may want to acquire the good habit of not overloading the HEAD section of your page with scripts and styles.

There are many more examples of relevancy indicators a spider considers when visiting your page, such as the proximity of important words to the beginning of the page. For instance, a left-hand menu pane on your Web page. People visiting your site will generally not first pay attention to this, focusing instead on the main section. The spider, however, will read your menu before passing to the main content - simply because it is closer to the beginning of the code.

Remember: during the first visit, the spider does not yet know which words your page relates to! Keep in mind this simple truth. By reading your HTML code, the spider (which is just a computer program) must be able guess the exact words that make up the theme of your site.

Then, the spider will compress your page and create the index associated with it. To keep things simple, you can think of this index as an enumeration of all words found on your page, with several important parameters associated with each word: their proximity, frequency, etc.

The words that are high in the list according to the main criteria will be considered your keywords by the spider. In reality, the parameters are quite numerous and include off-the-page factors as well, because the spider is able to detect the words every other page out there uses when linking to your page, and thus calculate your relevance to those terms also.

When a Web surfer queries the search engine, it pulls out all pages in its database that contain the user's query. And here the ranking begins: each page has a number of "on-the-page" indicators associated with it, as well as certain page-independent indicators (like PageRank). A combination of these indicators determines how well the page ranks.

It's important to keep this in mind: after you have made your page attractive for visitors, ask yourself whether you have also made it readable for the search engine spiders.

Why to use 3D Architectural Rendering Services?

Posted: Saturday, March 27, 2010

What is 3D architectural rendering? The 3d modeling visualization technology provides a three dimensional view of any object. With 3D renderings, 3D animations & illustrations you can have a great opportunity to play with your thoughts or imaginations. 3D rendering provides you an animation effect that helps to understand your construction project much better.
Benefits for Architectural 3D rendering & illustration services:
Full project visualization
High quality presentations within affordable project cost
Best project control with more results in less time
Faster Building or Project Designs
Increases in Productivity
Minimize errors in project due to accurate designs
High Quality web/video/brochures presentations

3D rendering, 3D animation & illustration is a creative process. 3D rendering can add great realistic lightings, colors, texture and other additional effects to your objects, buildings or landscapes.

These architectural animations help you to decide realistic colour for your building interiors and exteriors. Exterior renderings as well as interior renderings and site plan walkthroughs. These could be colored, textured rendering or black and white conceptual sketches.

If you are an architect these services will help you a lot to impress your clients, as clients just love to see how their construction project will look after the final construction. Now a day’s 3D renderings play an important part in architect’s life. Professional architects understand that 3D architectural rendering provides visual presentations for landscape projects, buildings and other structural or non-structural objects. Rendering services includes floor plan, house plans, interior and exterior architectural renderings. Use architectural 3D rendering technology andv isualize your dreams yourself.

A. Affordable 3d Architectural Rendering Services in India
3D architectural rendering, as the name itself suggests, is a three-dimensional view of an object. 3D computer architectural rendering gives a chance to view a particular construction from different point of view. India became a reliable target for offshore outsourcing. Another factor like highly skills professional IT staffs are dedicated to provide complete and accurate 3d architectural rendering services to worldwide at lowest possible rate and turn around time. Indian based company specializes in Architectural 3D Modeling, Architectural Rendering, 3D Animation and Walkthrough.

Benefits of architectural 3d rendering services in India
• High Quality maintained
• Reduction in cost
• Quick Turn around Time
• Edge on the competition -- without capital investment.
• Latest technology used
• Power of a vast intellectual pool
• More concentration on business development
• Confidentiality and Security
• Redirect management on core business

Uncompromised quality, accuracy in fine details, and an ability to allow multiple vantage points are some of the quantifiable advantages of 3D architectural rendering. Concept visualization focuses in realistic color renderings, exterior renderings, interior renderings and site plan walkthroughs. These could be colored, textured rendering or black and white conceptual sketches.
Affordable 3D Architectural Rendering Services is a new online implement which allows the customer to create or change effective interiors with interactive photorealistic 3D models. Exterior 3D architectural renderings interior broadly available at architecture modeling services in India.

B. Effective 3D Architectural Rendering & Animation Services
3D architectural renderings are very popular selling concepts in the current world of architectural services. Build more realistic illustrations for your structure, object and find out yourself how your project will look in future ones constructed.

In today’s world designers are not depending upon a piece of paper for illustrating their designs. 3D rendering and architectural services provides you an animation effect for your design that helps to understand your project much better than before.

Some benefits for 3d Architectural rendering & illustration services:
• Full project visualization
• Provides better understanding for your project
• Faster and affordable Project Designs
• Best project control with more results in less time
• High quality presentations
• Increases in Productivity
• High Quality presentations
• Minimize errors in project

3D renderings, 3D animation, visualization & illustration are a creative process. 3D rendering can add more realistic lightings, features and other additional effects to your construction project. In today’s architectural marketplace, 3D Architectural rendering plays a very essential. These 3D architectural animations and illustrations help you to decide realistic colour for your building interiors and exteriors. You can have a great idea for your exteriors using exterior rendering services.

3D Rendering is realistic!
3D renderings gives an appropriate idea to the buyer that how their project will look after the construction process is done. These services help architects and designers to impress their clients by showing 3d effect for their construction project. You can have visual presentations for whole building, landscape projects, exteriors and interiors. All 3D rendering services includes plan for a house, floor, interior and exterior.

3D architectural renderings and illustrations are realistic. You can have a look on realistic images using architectural 3D rendering technology. High quality animated designs created with the help of the computer. Architectural rendering is highly cost effective and provides better idea for a new construction project and thus one can even try to focus on some critical designs.



Diesel Clothing

Posted: Tuesday, March 23, 2010

Renzo Rosso a renowned Italian designer founded the Diesel Fashion clothing in the year 1978. Diesel fashion clothing targets both the major sections of the society, men and women. It concentrates on designing and production of jeans and casual designer clothes for men and women along with accessories. Renzo Rosso dedicated himself to the world of fashion to prove his ability of offering designs and creations that couldn’t be seen anywhere.

Renzo Rosso often worked with most talented, creative and imaginative creators to design clothes that are latest and to suit all classes of the society. However, he discarded the old fashioned designing of the fashion industry that was already common in the market. Diesel Clothing is focused to design very luxurious products which are evergreen in the fashion market.
The creative designers assisting Renzo Rosso have talented methods to produce designs that conventional but productive and are published in enormous magazines, newspapers and even in TV shows. Presently, Diesel Clothing has achieved US$ 330 millions annual turnover, of which 85% is derived from the international market outside Italy. In Molvena , situated in Italy’s North-Eastern part, where the Diesel headquarters are positioned, controls and manages the working of 12 subsidiaries in the countries like Europe, Asia and the America (North America and South America). There are more than 1300 employers working for diesel.

There are a variety of fashion lines in the Diesel Clothing range. One of the most prominent fashion line of diesel are Diesel Black Gold, recently launched a new collection in 2007, Diesel Kids, concentrates on children wear, Diesel Denim Gallery presents the trendiest and latest pieces that are rare. Apart from this, Diesel offers footwear, underwear and bags. Wilbert Das, the creative director of Diesel recently launched the famous fashion line in Diesel that is Black Gold. Black Gold had an amazing collection of clothes which obviously focused the youth offering modern fabrics, soft and silky jump-suits, pantaloon trousers with narrow bottoms are a few of the stylish clothes of the Black Gold.

A. G Star Jeans, Diesel Jeans, Armani Jeans And Hugo Boss
Armani Jeans launched a new range of jeans for the summer. Armani Jeans is one of the most famous brands of jeans in the UK and particularly London and the North-West, the cities of Manchester and Liverpool. Surprisingly, the most popular Armani Jeans of the new season seems to be the J68 with the design of the back pockets of jeans. The J68 go against the normal bland Armani jeans with their bright logo design and back pocket design.

Hugo Boss has also brought some exciting range of jeans. The Hugo 677 jeans appear much different from the usual Hugo Boss models such as the HB1 and HB2 jeans and the Texas range. G Star Raw has continued its innovative approach to on-the-fly jeans Jean Prove once again the most popular pair of jeans of their range. G Star has evolved into a much deeper on the washing jeans in color and range of jeans Outs really bring out the best jeans of the season.

Not to be defeated Stone Island released their range, from the beginning of the season. However, it seems Stone Island has done little to develop their range of designer jeans. Safford Diesel Jeans are probably the best jeans and all have large pockets on the front and rear wash and distress are turning to the knee areas. These jeans are ideal for many occasions and my prediction is the Safford jeans as the best seller this summer. If you're willing to shop around expect to pay around £ 100 for jeans, but compared to the other of these jeans are worth it.

Denim pants are the most popular kept young boys and girls around the world. Jeans are considered as their second skin by all its fans. Old ragged frayed and faded denim pants attitude screaming, bold and young and regarded as fresh fashion accessories. Some of these municipalities and trust the brands of jeans like junkies in the world Diesel, Guess, G Star, Wrangler, Levis Strauss, Lee etc.

Top fashion houses and the street fashion labels Tommy Hilfiger, DKNY, Versace and also provide regular collection of designer denim pants. Among the adjustments are regular fit, boot leg, bell bottom and skinny jeans Hipster.

B. Looking For Effective Way To Avoid Diesel Misfuelling? Look At Stopdieselmisfuelling
For example in order to ensure better performance it is important to provide timely servicing and oil change to the vehicle, it is important to use the best quality fuel to refuel the vehicle for ensuring better life to engine and better performance etc. With all these things it is also important to avoid things like misfuelling to ensure better life to the vehicle without many problems.

Today it is quite common to see one out of every four vehicles affected with the problem of diesel misfuelling. The answer to this question can be obtained by knowing the real cause of this problem. Actually the problem of diesel misfuelling happens when the wrong fuel nozzle is used to refuel the diesel vehicle and that is obviously done accidently by the driver because of hurry or because of not paying full attention while refueling.

The main reason why only the diesel vehicles get affected with this problem is because of the fact that unlike petrol vehicles where the fuel cap does not allow the diesel fuel nozzle to enter such thing is not possible with diesel vehicle's fuel cap. It even allows the wrong fuel nozzle to enter thereby resulting into the problem of diesel misfuelling.

Stopdieselmisfuelling offers a revolutionary diesel misfuelling prevention device named as Caparo RightFuel that helps in completely eradicating the chances of misfuelling. Unlike other diesel misfuelling prevention devices that just claim to offer best protection, this one of a kind device by Stopdieselmisfuelling actually proves it.

So if you don't want to take chance and if you want complete removal of fear of misfuelling from your mind then Caparo RightFuel is the option you must go for. The main reason why this device is considered as the effective tool for diesel misfuelling prevention is because of the fact that it is directly installed as the direct replacement for the existing fuel filler cap and it distinguishes easily between the right as well as the wrong refueling nozzle. Order for this product now from Stopdieselmisfuelling and get away from the tension of misfuelling.



How to Get Benefits of Architectural Engineering Services?

Posted: Friday, March 19, 2010

Architectural engineers are expert engineers inside the architectural work in which other regulations of engineering overlap. Architect engineers contain to work as team to give a design that provides only one of its kind images and identity. A healthy imagined design is a customizable approach, contains rich visuals, and generates positive response. Instance site evaluation and accuracy in designs, customer safety, and effectual time schedule to whole project are necessary features of an architectural or engineering firm.

Architectural Engineering services can no longer be limited in their variety of what they offer. People would like a broad variety of details and types of homes, structures or buildings. SurianTech Engineering Services in Toronto, Ontario, Canada offers architectural designs and structural designs for new offices, building, showrooms, stores and many other small to medium size structures. Happy clientele mean additional referrals and higher earnings limits for their architectural firm.

Architectural design house at SurianTech Engineering Services; which has provides its services to the public, private and commercial sectors. Its highly trained engineers and architect are experienced in a wide variety of projects utilizing the latest CAD systems and design software.

Architectural drawings form the backbone of the design industry and play an important role in architecture connected projects today. Paper drawings are a huge challenge to manage and store. SurianTech offers a spectrum of architectural services for both the residential and commercial sectors. Their strong process and systems helps us to have adaptability to handle projects from any location and flexibility in handling any kind and size of projects.

Architectural engineers with specialization in structures may appreciate and accommodate not only structural necessities for a building, but also architectural, electrical, transportation, plumbing and acoustic requirements.

A. Modern Architectural Services in India Now Available Online
The Indian landscape has got filled with skyscrapers, all thanks to the modern architectural services. The Architectural Services in India have come out of shadow of the dead and boring structures, as architectural firms take care of every aspect like creating a structure on paper to getting it erected. The entire project includes the works like planning, designing, project management, decorating services, budget management, monitoring, in short, coordinating.

There are CAD professionals who give the idea of a concrete three dimensional structure, realizing the idea of the architecture. With the World Wide Web getting inside our living rooms, utilizing their services is just few clicks away. More or less every architecture firm in India boasts of online presence to cash on the growing technology that offers them enough space to display their capabilities with their body of work.

Architectural service providers offer better understanding of architectural scenario and help you in getting the best in India. Mostly all the major architectural companies have their websites to highlight their achievements on latest technology, their working body, their specialties, and every aspect of their work. Architectural design and drafting services have got new heights at Conarch, we mean nothing short of best in every type of project.

We have a team of dedicated professionals who are brimming with ideas to create a whole new and interesting architecture unparalleled in building and interior design.
For more information, please visit www.conarch.in.

B. Architecture Company India With Stylish And New Design
Architecture is an ancient art form which in Vedic perception contoured around "designs alone" thereby divesting it with the title of ‘Kalanidhi"–an art form. Dispelling old myths and debunking old forms, here we have an art form which is vibrant and upcoming, breaking new grounds at every step.

Architectural Services in India are no longer confined to the limits of exploring themes, drawing the essence and executing it, in-keeping with one’s caliber to perform "project management".

Coordinating the various independent functions (wood and metal work, carpentry, plumbing and electrical works) and integrating them into a larger whole was in itself a tedious task. Creativity and artistry suffered reverses owing to convenience issues and lack of proper guidance.

Architecture Company India identified the loopholes and adopted corrective measures in an effort to streamline the process. Modern Architecture Firm India enlisted the support of their trained and specialized interior designers to draw up a comprehensive list of architectural services that were intended to establish the Architectural Design Drafting Services in India to the pinnacle of fame.

Architectural Drafting in India has picked up momentum and now we have newly emerging concepts like urban designs, landscape architecture and green architecture (Emphasizing on the use of environment friendly and sustainable products) ruling the fate of the Architectural Design Drafting Services in India.

Rave reviews have turned the Architecture Company India into a big success story and now we have hundreds of Architecture Firm India catering to the requirements of their clients and delivering customized and personalized Architectural Design Drafting Services. Misconstrued and uninformed ventures would merely dampen the tryst with creativity.

Modern Architecture Company India poses as a single point of contact between the construction manager and the interior designer who in most cases performs the site analysis before embarking on the drafting and designing project. Information on scores of Architectural Firms in India is available online. Conarch India Pvt Ltd is a leading design solutions provider specializing in the aforesaid activities.


How to Get a Job as a Graphic Designer

Posted: Monday, March 15, 2010

"Hi.. Thanks!"
Which got me thinking about how difficult it was for me and some of the fellow graphic design students I studied with to get a job in the design industry back in 1999 (yes that long ago!) straight out of design college. I snapped up a job with a Central London design agency in Soho within 2 weeks of leaving college but looking back it wasn't really the right job for me then. Though just 13 months later I changed positions and worked for a great design agency based in London Bridge and learned a huge amount as well as working on lots of different types of projects as a designer.

Anyway competition was fierce then BUT the amount of graphic design and other design courses available in art colleges and universities up and down the college has grown hugely since then. So here are a few tips on (like Adam asked) "how to get into the UK Design industry"

The Portfolio:
Having a great design portfolio is a must. Think about the kind of work the agency your applying to does and try to tailor your portfolio towards that. For example if they specialise in corporate identity and branding work try to include work of this kind.

Be ready to talk about your design work, what inspired you, why you approached the project in the way you did, even choice of typeface, colours, imagery etc. Show them some of your sketchs and development work, some agencies what to see your scribbles more than the finished work as it shows your design process and how you think!

Before taking your portfolio along to job interviews, make sure you show it to a people (tutors, other design students) talk them through it, get them to ask you questions about your design work and respond with suitable answers.

Work Experience:
Offer to do some work experience with a design company who's work you really admire (for free if you have to!), even if its just a week then spend that week wowing them, making the tea, producing great work, take an interest in everything relating to that design company. If the company really like you during your work experience they might offer you a full time job!

Finding Work:
Send your portfolio as a PDF etc to as many design companies (that your interested in) as possible, then after a few days give them a quick call to check they have received it.
Another alternative and one that worked for me is to approach a design recruitment agency. I contacted Major Players (there are many others!) when looking for a new graphic design position. This worked very well as they got me a new job within 2 weeks. Remember what you wear can be seen as a reflection of yourself and your design style or preferences.

Behaviour:
Be yourself, be calm and open to discussing your work and the work of the design agency. Remember to ask questions about what work they produce and what your role would be. If you go for an interview and they don't give you a job, don't worry, your work just might not be suitable for that particular design agency.

A. Web Designing is a Basic Knowledge of How Graphic Design Work!
Web designing is a perfect combination of creativity & technical expertise and both are equally important. For more help visit to: www.instant-squeeze-page-mastery.com. Among some different website templates designs, you can now save time and start using them instantly without going through long-hour of designing your own templates anymore. Planning and organizing are the most crucial steps in designing a website. The penalty kick is your Form, and you must spend tremendous amount of time in designing and testing it. http://www.29web-design-tricks.com, http://www.handy-color-schemer.com

You can spend all the time in the world designing your website, but without an effective marketing strategy, your website may never be seen. Designing a site with the web standards will ensure the website backbone will not need to be redone any time soon, which reduces the amount of work on the site and the expenses of the site owner. This article will help point out some key areas you should focus on when designing your own website. A customizable website builder which includes page editor features is superb, and means that you don't have to rely on any web designing company or website designer to update your site.

Designing a Website with ZERO Marketing Experience -- for more detail go to: www.google-friendly-page.com.Most web designers have no idea how to make money on the internet, with anything other than their design services. Below are 10 SEO friendly website designing tips where web designers should pay attention to during the early stage of their web designing process. Design depends on individual taste and designing a website from a first draft that the client will like from the start, can be a real challenge. HTML is a common language for building and designing website.

B. What are the Benefits of Graphic Design and Why Should You Care?
If you run a business and you have any form of corporate identity then you should care very much. How you present your company to your chosen market is fundamental to its success.

The graphic design process is crucial to any business, making it stand out head and shoulders from the competition. Whether it is the design of an entire corporate campaign or the creation of a simple company logo it still has to work effectively for you. A good designer will think through every detail of a design and only include elements that will add to the design and re-enforce the brand.

Once your business is up and running you may think that any form of corporate identity will act to represent the company, visually creating a brand by default. Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking modern and refreshed.

Benefits:
• Professional image
• Considered and long-lasting design strategy
• Make your company look bigger
• Stand out from your competition
• More effective


Career in Fashion Designing

Posted: Thursday, March 11, 2010

Does your creativity work unabated when you look at textiles, fabrics, embroidery? Does your adrenalin run high when you see the coverage of fashion weeks on television? If you experience all this, a career in fashion designing is just right for you. A fashion designing job gives you the freedom to explore and utilize your creativity to the fullest and earn name, fame and money purely based on your talent. The fashion industry has seen a surge in the recent years in India. Fashion has moved out from just Bollywood and the affluent Indians to the drawing room of Indian middle class.

In India, especially, a fashion designing job holds vast opportunities. There is a huge garment and textile industry in India which gives ample scope to fashion designers to innovate with fabrics, styles, embroidery, motifs and designs. It is not just garments that it is limited to although garments form the major chunk of our fashion industry. There are not just garments that one can design but also footwear, bags and other accessories that come under the purview of fashion designing. If you have an eye for detail, a good observation of trends and likings and the penchant to create something new and visualize colors and cuts, you will thrive well in the field of fashion designing.

Those who take up fashion designing jobs get to do what they love and love what they do. It is a glamorous and exciting job that also pumps your adrenalin. There are tight deadlines that fashion designers work under if there is a fashion week going on or if there is demand from the customers. Fashion designers are expected to come up with original concepts and design in fascinating colors and cuts in limited time. Then, to thrive, a good market sense and knowledge of the current trends is mandatory.

Since a fashion designer has to take charge and supervise from conception to execution of a design, it is required to have that managing ability. Thus, summing it all up, to succeed in fashion designing jobs, one has to be artistic and creative with good sketching and drawing skills, original and innovative with design and ideas, a good aesthetic sense, ability to synchronize well in a team, good management skills and an acute awareness of market trends and events in fashion.

As a fashion designer, at the job, you would be required to design and create stylish outfits and accessories to match. Your seniors would approve the designs that you create and would also suggest modifications. It is always better to work with a senior designer to get a feel of ho things work in the industry. If you are good at your work and hard-working, you would surely be noticed. Each designer has different work ethics. There are ample job opportunities with professional designers, manufacturing units, export houses, boutiques and fancy stores and in TV and films as costume designers.

A. Career Haute Couture: When You Absolutely Must Become a Fashion Designer
Becoming a fashion designer means so much more than understanding clothes. Learn that, and your career potential may very well be unlimited. The Fashion Design 411 The fashion design industry is comprised of a wide variety of professional positions that range from the creative to the systematic. The population of true designers is a select group, with new positions and annual turnover remarkably low.

The median annual wage of fashion designers in May 2007 was $62,810, with the top 10 percent earning $121,640 and the bottom 10 percent earning $31,340. Potential salary and employment opportunities should be best with design firms that create mass market clothing. Also, because about 25 percent of professional in this field work temporary or contract positions, the environment can be right for entrepreneurs and business self-starters.

Becoming a Fashion Designer: What It Takes to Get There The road to become a fashion designer is similar to most trade or artisan fields. Two paths exist: a traditional academic route and a career training alternative. Approximately 250 postsecondary institutions accredited by the National Association of Schools of Art and Design offer 2- or 4-year degrees in fine arts. Community colleges and trade schools also provide career training without the breadth of a liberal arts-based degree.

Opportunities for interdisciplinary and international study should be available to promising students.
Program and Course Requirements The changing landscape of the fashion design industry is taking students through an unusually contemporary readiness strategy. The emergence of Auto CAD as a design tool is placing a premium on candidates with advanced technical skills. Also, communications remains an integral part of the job and encourages students to consider the academic development option.

Common courses may include textiles, color, pattern making, sewing, tailoring, fashion history, and more.
• Make Contacts. Use your preparation period to cultivate valuable industry and career contacts that you can leverage when job-hunting.
• Continue Learning. Your fashion design career should be what you make it.

B. You Better Work: the Grueling Glamour of Fashion Design
Fashion Design Job Overview
Every year, fashion designers create billions of clothes, shoes, and accessories for a discerning and fickle body of consumers. They stay up-to-date with fashion trends by conducting research and attending trade and fashion shows. Over a period of 18-24 months--the standard block of time between a design's conceptual stages and its completion; not quite the mad dash depicted on Project Runway--a designer incorporates his/her findings into hand sketches, sometimes translated into computer-aided design (CAD), and then begins the process of either delegating technical tasks, such as sewing, to others (typical of large design firms) or completing this work themselves (more common in small firms or with those just starting out).

Many others create mass market deigns, open their own stores, or sell their designs to other retailers. Some even work for the entertainment industry, researching period pieces and creating costumes for films and television shows. Whether self-employed or part of a large design team, all fashion designers must be prepared for frequent travel and the occasional all-nighter.

Fashion Design Education and Other Qualifications
The Bureau of Labor Statistics (BLS) notes that most employers seek designers with 2- or 4-year degrees. Basic coursework for a bachelor's degree typically includes textiles, sewing, CAD training, and fashion history. Fashion design students may also want to supplement their core curriculum with classes in business, human anatomy, and psychology. Aspiring designers can also gain valuable experience from internships or retail jobs, and should always maintain an impressive portfolio.

Job Outlook & Salary Information
Predictably, many are attracted to the glamour and artiness of fashion design, and this makes for a competitive job market. The BLS notes that the best job prospects will be found in firms that create mass-market designs. The average annual salary for fashion designers hovered around $62,810 in 2007.


Modern Corporate Interior Design Service for Office in India

Posted: Sunday, March 7, 2010

The connotation "Corporate" is synonymous with brand recall, enhanced visibility and brand identity. The Corporate work ethics is directly proportional to expedient services which manifest themselves in the form of speedy response time, end to end solutions and time bound completion. Attractively made and inviting interiors promote greater bonding among the co-workers fostering social interaction and cohesion.

Revamping, renovating or expanding the interior design aspect of a corporate facility is a tedious task considering the innumerable angles that vie for attention and detailing. Under such circumstances, formulating a clear picture of the space planning, interior design, workplace analysis, retail design and rollout assumes great importance. Scores of Designers and Architect Firms in India and Interior Design Firms in India are mushrooming with a vengeance and their evolution and growth can be attributed to the wide range of Interior Design Services in India that they are catering to.

This aptly explains why the "Y" generation is opting to be an Interior Design Consultant in India.
Be it building appraisal, efficient layout planning, design, detailing and graphics to use of sustainable and innovative materials- the Corporate Interior Design Firms in India are bent on delivering the best.

Most of the premier Interior Design Consultants in India are proficient in presentation software such as 3D-Studio, Photoshop and AutoCad and equipped enough to showcase presentations that enables one to visualize the projects entirety before implementation.

"Project Management" poses as another forte. Most of these Corporate Interior Design Firms in India operate through a network which ropes in professionals like architects, engineers, interior designers, graphics, multimedia experts, civil, electrical and plumbing contractors, carpenters, fabricators, metal and wood suppliers and vendors. Conarch India Pvt Ltd is a market leader in the industry and is one such service provider specializing in Corporate Interior Design India.

Most of the Corporate Interior Design Firms in India are adept at designing IT Parks, Software Centers, ITE’s, BPO Centers, Studios, Media Complex, Hospital and Mall interiors.

A. Stylish Interior Design Services in India at Affordable Prices
India on architectural front has come of age; from the boring buildings, its time when buildings shout attitude, all thanks to great interior designs by interior design services in India. Interior design firms take idea from paper sketches to firm structures on ground, utilizing the space intelligence and that too at affordable prices range.

Interior design services in India are competent to global architectural services. There is a marked difference and attitude in one’s architectural designs and different architectural firms have earned specializations in different sectors with special requirements like hospitals, offices, home, apartments, etc.

In India architectural and interior designing services are easily available. With the wide web just at the click of finger, getting interior design services have got easier; clients need to drop the requirement and different firms that offer interior design services would contact on their own.

Interior design service expert can add zing to an otherwise decent or normal dwelling. In today’s scenario firms offering interior designing services would not cost king’s ransom because of the high competition in the sector. Architectural services comes in foreplay not only in new set ups but also to re design the old ones, many times clients look forward to retaining the basic idea while giving new charm to old things. This is not the only benefit of hiring interior design services in India, they take care of the safety, cost effectiveness, etc of the architecture.

For fresh designs, designers work in collaboration with architects to produce splendid buildings, Interior designers spice up the final structure to the taste of the client. For more information, please visit conarch.in.

B. Quality interior Design services in Delhi Now available Online
Designer and Architectural Firms in India and especially in Delhi, bring to the fore the very professional cuts and shapes of floors and buildings. The wide width of interior services include interior design and interior of architectural services including planning, designing, project management, decorating services, deriving project cost, supervision, quality control, budget monitoring and co-ordination of the entire project.

These Interior Design Firms have marked heir footprints on the world of web to widen their reach after their wooden and cemented offices. The online presence of skilled professionals in interior designing has made them more approachable. For a common man, these Interior consultants are not a costly affair. Corporate interior design companies with the onset of online have got unmeasured space to showcase their work and talk (write) in length about their strengths and work.

Interior Designers in Delhi are better positioned than rest because here work needs to be performed under the crunch of space and time. Consulting the interior designers offers a personal touch with new ideas to put up the unique space. The search options throw away hundreds of interior designing services at the face of the net surfer. At Conarch, we have skilled professionals to take care of each and every aspect of interior designing. These professionals also take the help of Computer Aided designing to help out the clients.

Conarch not only takes care of the Interior Designing Services in Delhi, but it also creates architecture that is safe and cost effective for the customers.


America's Top Ad Designer Reveals His High-impact Secrets for Naming your Business!

Posted: Wednesday, March 3, 2010

This may seem obvious to the veteran marketer, but you’d be surprised at the number of business owners who disregard the name of their business as a marketing tool. A business name that is short, easy to remember, easy to spell, descriptive of your business, and capable of drawing attention, will always win out over an otherwise boring, generic name. In fact, the name of your business could easily be worth millions to you, or it could easily mean certain failure.

There really are no rules regarding business names when it comes to marketing. Here are some general guidelines that will help you decide on a name that works best for you, your product or service, and what you hope to achieve:

1. Contrary to popular belief, your business name does not need to be cute or clever to be remembered. International Business Machines is neither cute nor clever. Neither are names like General Electric, General Motors, Applied Materials, Cisco Systems, et al.

2. Don’t give your business a name that may limit future expansion, unless you have no intention of ever expanding. Tony's Totally Cool Fashions might be a better choice. Tony's Emporium, however, could sell ANYTHING, if T-shirts and clothing don't work out.

3. If you have no intention of expanding, choose a name that describes your primary business and possibly even conveys a benefit.

4. Avoid trendy names. If the Low-Carb diet craze proves to be a fad, there will be a lot of unhappy business owners.

5. Be aware of the geographical consequences of your name. National Real Estate says one thing, Florida Real Estate another, Miami Real Estate says yet another. If you plan to sell real estate throughout Florida, Miami Real Estate is quite limiting.

6. Try to convey your identity in your name. Is your business name “ear-friendly?”
(Just don't use AAA-111 or crazy names like that to get listed first).

7. Stay away from names with negative connotations. Murder Incorporated comes to mind. Also stay away from names that might imply anything racial, religious, political, or sexual. The Dirty BookStore may sell old, used, antique and rare books, but to me it sounds like an adult bookstore. A better name might be The Dusty BookStore. The idea is to consider what EXACTLY you plan to do with your business name, OR what you want it to accomplish, and create your name around your objectives. Any name can be memorable and brandable, provided the product or service is there to back it up. There are lots of great names out there, and lots of horrible ones.

If you re a product-driven company –- selling your own brand of products –- the names of your products may carry more weight than the name of your business, in which case your business name isn’t as big of a concern. Concentrate instead on applying what we discuss to the names of your products.

On the other hand, you’re a business that offers many different types of products, or sells other peoples’ products, or offers a particular service or set of services, then your business name is more important. And even more so if the bulk of your customers are local, or come from places like the Yellow Pages or newspaper and classified ads –- the types of advertisements where your business name has the most impact. (Just think of all the local businesses you have discovered in your local paper and phone book.)

Some business names, like Apple, suggest a logo. Other names, like Exxon suggest nothing at all. Some names sound more credible, like National Finance Corporation or Barclay's Bank, and others less credible. I won’t mention any names. (Unless of course your name happens to be Elvis Presley!)

A. America's Top Ad Designer Reveals the Biggest Advertising Mistake Ever!
When it comes to advertising, I spend a lot of time telling people what works. It’s in their headline. Most advertisers fail to make a meaningful and/or fascinating statement of benefit in their headline.

Here’s a good example:
A chiropractor runs an ad with the headline, “Affordable Chiropractic Center” which also happens to be the name of their company. Sounds like a decent headline, doesn’t it? It states their niche – low prices. To the left, or to the right, there’s a picture of Dr. Smith the chiropractor.

It’s pretty much a standard ad. You’ve seen it a million times for a variety of businesses. And to 99% of ALL businesses this is a decent ad. Will it work? Now, let’s redo the ad with a more meaningful headline and see what happens.

First, change the headline from "Affordable Chiropractic Center" to “END BACK PAIN NOW” or “STOP BACK PROBLEMS BEFORE THEY STOP YOU.” Underneath that heading include a subheading that says, “Call Today for a FREE Consultation” or “Call Now for a FREE Report.” Leave everything else the same, except move the name of the company to the bottom of the ad, right above the address. Absolutely! It will attract ALL of the people looking for a chiropractor RIGHT NOW just like the previous ad.

In addition, it will attract ALL of the people who AREN’T looking for a chiropractor, but still suffer from chronic back pain. It will also attract the loved ones friends and family of people suffering from chronic back pain mostly because of the free report. This new headline states a fascinating, meaningful benefit, not just the name of the business or the fact that their services are affordable. It offers a solution to a problem. And that’s what people look for -- solutions.

Remember: People don’t buy Red Bull, they buy an energy boost. They don’t buy Tylenol, they buy a “cure” for their headache. They don’t buy a Peppermint Patty, they buy the cool sensation of flying down Hollywood Boulevard on a Friday night in a shiny, new Bentley with the top down and a backseat full of giddy, bikini girls.

Oh yeah, and they don’t buy chiropractic care, they buy a solution to their back problems.

This technique can be used across all forms of media -- from display ads to classified ads to Yellow Pages ads to radio and TV commercials to websites, banners and text ads. Use it promote your entire company or just a specific product or service.

B. Newspaper Advertising Tips From America's Top Ad Designer
I get a ton of email asking about newspaper advertising. First and foremost, people want to know if the growth and popularity of the Internet and other forms of “new” media have rendered newspapers obsolete as an effective advertising medium. Newspapers are alive and well, and as effective as ever! Newspapers – local and national – will always be there. Next, people are always asking for advice on newspaper advertising.

They want to know the best newspapers to advertise in, the best times to advertise, the best size ads to use, what colors work best, what to say, how to say it, etc. For those people, I’ve put together this list of my best newspaper advertising “secrets.” Unlike the Internet and other forms of “new media” which seem to change every day (creating a constant need for bigger and better marketing strategies), newspaper advertising hasn’t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven – the best kind of advice!

Here we go:
Tip #1: Consistency is key in newspaper advertising.

Tip #2: Certain days work better than others for certain types of advertising. Generally, the best day to run a newspaper ad is Sunday. That’s when most people spend the most time reading the paper. Monday is good if your audience is primarily men all weekend sports are usually summarized on Monday. Tuesday and Sunday are great days for classified ads, especially financial or business related classified ads. Friday is a good day if your business picks up on the weekends restaurants, bars, nightclubs, some retailers, concert venues, farmer’s markets.

Tip #3: Positioning your ad. To gain maximum exposure, request that your ad run in the main news section of the paper, as far forward as possible. Half the people read the newspaper front to back, the other half, back to front.

Tip #4: Dominating a page, without paying for it. To dominate a page in the newspaper, which is usually 8 columns wide by twenty-two inches high, design an ad that is five columns wide and twelve or more inches high.

Tip #5: Use color. The use of just one color, any color, can dramatically increase your “net exposure” (what I call the number of people who actually read your ad) and nearly double your response rate.

Tip #6: Whatever you do, don t let the newspaper people design your ad for you. Have your ad professionally designed, otherwise it will look like every other ad in the paper. (I once worked in a newspaper ad department, believe me, I know!) Be sure the designer has experience in newspaper ads, too. Also, stay away from reverse-type white type against a black background. Keep your type clear; your headline bold.

Tip #7: Make your ad newsworthy. People read newspapers to get the news, so try to make your ad as newsworthy as possible. If your ad is small, give it a distinctive border so it creates a visual identity for your ads. You’re paying for every square inch of that ad – use it. Your ads should win sales, not design awards.

Tip #8: Test, test, test! If you’re just getting started in newspaper advertising, don’t settle on just one newspaper. Test your ad in the various newspapers available to your market to figure out which one works best. Once you’ve figured out which newspapers are read (the most) by your prospects, stick with them.

Tip #9: Don’t expect it to work overnight. CARDINAL RULE: Don’t expect newspaper advertising to work instantly! Unless you make a time-sensitive offer such as a free gift for stopping by before a certain date, or offer a discount coupon with an expiration date, don’t expect a stampede of customers through your door the day you run your ad.

Tip #10: Use “tracking devices” to measure ad performance. A “tracking device” is any element you can include in your advertising that makes it easier to measure that ad’s effectiveness. Adding a number code or color code to your coupons is a good example of a “tracking device.” That way, you’ll know which newspapers work the best for you, and on which days, and even which headlines work best for those papers on those days.

Tip #11: The “big” newspapers aren’t as expensive as you think. If you’re not happy with your local newspaper, or you’d like to hit a larger audience than just your town, look into advertising in the regional editions of USA Today, The New York Times or The Wall Street Journal, if your prospects read them. These regional editions, while more expensive to advertise in that your local newspaper, are much less expensive to advertise in than the national editions. (If you’re a local or regional business, you should NEVER advertise in the national edition. I don’t care what the ad rep tells you, don’t waste your money.)

Tip #12: The first thing people will see in your ad is your headline. I always INSIST that a headline make a meaningful or fascinating statement of benefit – or an outright offer – to the reader. For instance, “Get Your Tax Refund Today!” or “Professional Tax Preparation Only $10” are much better headlines than “Bob Jones Tax Service.” It’s the biggest mistake in advertising!

Tip #13: Next, people will see the visual, any subheadings, and then your name. Adding a visual can TRIPLE the “net exposure” of your ad. More people will notice it if it has a photo or image, which means more, in turn, will RESPOND to it. A product image is better than a logo.

Even in this super-high-tech day and age, any businesses still rely on newspaper advertising as their primary marketing tool. (Read: Consistency is key.) The advertising graveyard is full of failed businesses that gave up on newspaper advertising before it had a chance to prove it’s effectiveness.


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