Custom Search

How to Work with Your Graphic Designer

Posted: Monday, July 6, 2009

As a graphic designer, I can tell you something right here, right now, right off the bat without blinking….the graphic design process is a pain in the butt. From the graphic designer point of view, here’s what it looks like.

1. Client meets graphic designer to discuss elaborate plans to market, advertise or promote their products. Potentially, there’s a chance that the client wants (needs) the graphic designer to ‘revamp’ the whole image and identity of the client company. Graphic Designer hyperventilates and salivates at the imagined amount on the invoice.

2. Graphic Designer proposes some concepts and ideas. Client says that it’s not EXACTLY what they had in mind and asks the graphic designer to come up with more ideas. Graphic designer gets frustrated because client is not able to dispense of his idea because he doesn’t KNOW what he wants but knows it only when he sees it.

3. Client consults other people in the company and a whole bunch of people gets thrown into the picture with their own ideas and proposals.

4. Graphic designer and client sit down in a limp heap of entangled flesh, not knowing what to do now because months have been wasted testing and trying. Now, this is a very important point, so, let me say it again….CONSULT WITH YOUR PEOPLE BEFORE YOU GET YOUR GRAPHIC DESIGNER TO DO ANY WORK! THEN speak to your graphic designer to explore ideas and possible changes to your original idea.

Once the graphic design process has begun, pick and choose the people you consult with with care. When the client tells the graphic designer what he/she wants from their new marketing stuff, it’s not set in stone. The graphic designer SHOULD present his/her own ideas as an alternative. If not, what’s the use of the graphic designer?

A. Business Opportunity for Graphic Designers
It doesn't matter whether you're a professional designers, or just a normal graphic application user, you can tap into a very lucrative graphic design business you can run from
your home.

No, I'm not talking about creating a complicated design for big companies. What business am I talking about? Introducing... How to start an online business in virtual product cover
design.

1. Internet has enabled many people to start their own online businessess. And among the hottest products & the easiest to sell is information product. Everybody needs information, and people are willing to purchase if it can solve their problem.

2. Besides information product, software is among the hottest products to sell. As a graphic designer, you can provide your service to these business owners by creating virtual covers for their products. Examples for these covers are e-book cover, software box cover, CD covers, e-zine cover & newsletter cover.You can charge between $40 - $90 for 1 design. Imagine how
much money can you make simply by designing these covers? Besides designing product cover, you can also design matching website header, footer, background image, and order button.

A typical website selling ebook has the following graphics:
- matching header graphic
- product cover
- order button
- matching footer graphic

You can charge between $90 to $150 for a project.
Every marketer who sell information product owners may become your clients. It doesn't matter whether the products they offer are for sale, or just to give away, they'll need virtual covers for the products.

How & where to find the customers?
- Promote your service at classified site.
- Promote your product through your signature in email and
forums.

You'll find many product owners there.
- Promote your service at Google via Google's pay-per-click advertising program, called Google AdWords. Here's an excellent resource how you can
advertise properly on Google: http://www.virtualcovercreator.com/adwords/

1. Introduce your service by giving away, let's say, 5 FREE cover designs.
2. Create a website for your service. List down your offer, put customers testimonial, and don't forget to have a page for your design showcase.
3. Offer a discount for members of an Internet Marketing forum that you visit.

The easiest and fastest way to create product covers is by using Photoshop Actions.
Some called them Action Scripts.
Actions are some sort of plug-ins that automate the cover design process.
Basically, here's how they work:
- Run Adobe Photoshop
- Click on a button to run the Action
- Edit the template with relevant images & text to suit
your need

B. Graphic Design Training -- Enhancing Your Computer Graphic Design Skills
Graphic designers nowadays require not only creative abilities, but also some understanding of other graphic design-related areas such as computer graphic design.
Computers are now considered to be an indispensable tool in the graphic design industry, though some traditional graphic designers may still prefer to use manual and traditional tools for their creative endeavors.

With modern graphic design concepts and methodologies always changing, graphic designers need to continually advance their knowledge of different graphic design techniques, innovations and graphic design software packages. To become a computer graphic designer, the basic requirements include good creative abilities, good computers skills, and good communication skills.

Computer graphic design helps graphic designers complete their tasks faster and easier. There are great many benefits if you undergo computer graphic design training geared towards arming you with a wider range of cutting edge graphic design skills. Having computer design training also means a greater choice of employment. Computer graphic design skills are in great demand in such sectors as:

1. Advertising agencies - You can use your newly acquired graphic design skills to design appealing and eye-catching advertisements for different media.
2. Web design companies - Help design appealing web pages.
3. Design studios - Apply your design skills to photo editing such as editing the contrast and the brightness of colors on the photos.
4. Publishing houses - Perform layout design and editing tasks.
5. Corporate advertising departments - Design professional corporate ads.



0 comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...