Flashback! Nearly four decades back - lifestyle fashion stores were all the frenzy in the sixties where clothing retailers like Biba and Habitat offered great collection for the young consumers. Meanwhile, the major Italian player 'Benetton' marched on high street with, offering colorful designer clothing for the whole family. Their strategy resulted affirmative with noticeably contemporary window showcase in all stores with independent units.
The rise of these competitors on high street has been witness successful because of a higher demand for fast fashion. Top designers have created collection extensions, which cater people who can afford to spend their hard earned cash on triple figure. This resulted success to the affordable collection of European fashion brands
A Swedish player, H&M offered readymade clothing stores stocked with fashionable collection at reasonable costs. Its successful strategy was its own slogan 'fashion & quality at the best price' innovative design, reasonably priced and competent logistics. Impressively, the designs reach retail shelves within 2-3 weeks. H&M's high profile designer tie-ups with Karl Lagerfield and Stella McCartney have resulted entire collections available to the mass people at lower prices.
This strategy is supported by huge advertising campaigns, which easily compete with the major brands.
In a world of advertisements and promotions, there is one store that has made strategy to not to spend penny on advertising, "Zara", a wing of Europe's biggest, rapidly evolving and most triumphant fashion clothing retailers, Grupo Inditex. Other well popular stores in similar chain are Massimo Dutti, Bershka and Pull and Bear. The first Zara shop was launched in 1975 at La Coruna, Galicia and at present it operates more than four hundred owned stores globally.
It is modern, offering up-to-date lifestyle yet standard clothing lines for men, women and children. Zara offers reasonably priced, radical clothing, however, not of the top quality, which will last only for some seasons.
As same as Zara, H&M can also put designs on retail shelves within three weeks. Its product assortment is cheap and small yet frequent, offering consumers huge selection that results repeated visits to their stores to find "What's New".
No shopping malls resemble absolute with exclusive of these three brands. The pace of these companies in responding to changing consumer demands is an ideal proof to the retailing, producing and logistics skills needed in latest fashion industry. Well-organized communication between sales staff directly to the headquarters and producers lead them to match steps with high speed turnover.
Even though they always have their preferred designer, they are also acquainted that a throwaway piece of fast fashion from a retail chain store will complete their outfit choices.
A. Simple Fashion Tips for Summer
With the hot, sizzling season of summer starting to show its rays in Australia, fashion trends and styles are changing. Pretty summer dresses and evening gowns, beach frocks and lighter blouses are the necessary wardrobe additions. The latest seasonal designer fabric from Europe has arrived at d’Italia Exclusive Designer Fabric store in Melbourne.
This pretty shop, which imports all its material direct from European fashion couture houses, is certainly prepared for the latest fashion trends. Bright floral patterns and summer colours are in fashion, with an extensive range of pure silk options for all types of dresses and gowns.
1) Feeling great
Having a dress or gown tailor-made is not for the mediocre. Having a pure material as the base of a tailor-made dress or gown is vital for the extra comfort when wearing. Especially when highly intricate gowns are made, the highest quality material can make a huge difference.
2) Standing out in style
Be unique. Beyond that, choosing a quality, fashionable type of material with stylish patterns will ensure you stand out at any party or summer gathering! The available fabrics in-store are also perfect for bridal gowns and bridesmadids dresses.
B. All About Ethical Fashion: the Booming One!
Ethical fashion involves taking into consideration the various people behind the clothes we wear and the environment. Ethical fashion can be defined as the product resulting from the hard work of fairly paid and considered workers. The clothing industry is complex and all the clothes we wear have a story behind them. affect the people working to grow cotton, to weave the fabric and make them. In today’s climatic conditions, there is a clear view taken up towards both organic as well as environment friendly clothing lines.
This ethical fashion industry is really booming up. With the real rise in environmental fashion, you can find anything in the organic products section starting from right from the eco-jeans to anything like wooden lingerie. Apart from clothing, the fashion accessories have adopted the same trend with things like high heels, totes which are eco-friendly, purses and lot more.
Today, eco-friendly products are made available without any compromise for the quality as well as the style. London fashion has stepped forward to promote organic ethical clothing.
Retailers including Marks and Spencer’s, Top Shop, Zara, Next, European fashion chain and the USA’s Banana Republic are all specializing in “going green”. Many companies are trying to produce clothes in a way which benefits people and does not damage e environment. Customers should make an effort to use clothes that have organic standards ad Fair trade standards, which make sure that the workers are paid a fair wage.
At the same time, you can also find many of the designers who represent their skill by producing exclusive designer wears with exceptional fabrics. Let us be a part of the movement which rids the world of unethical clothing, helping to stamp out sweat shops exploitation and child labor in the clothing industry. Think healthy, wear healthy, live healthy. Make a positive choice – Live green.
The rise of these competitors on high street has been witness successful because of a higher demand for fast fashion. Top designers have created collection extensions, which cater people who can afford to spend their hard earned cash on triple figure. This resulted success to the affordable collection of European fashion brands
A Swedish player, H&M offered readymade clothing stores stocked with fashionable collection at reasonable costs. Its successful strategy was its own slogan 'fashion & quality at the best price' innovative design, reasonably priced and competent logistics. Impressively, the designs reach retail shelves within 2-3 weeks. H&M's high profile designer tie-ups with Karl Lagerfield and Stella McCartney have resulted entire collections available to the mass people at lower prices.
This strategy is supported by huge advertising campaigns, which easily compete with the major brands.
In a world of advertisements and promotions, there is one store that has made strategy to not to spend penny on advertising, "Zara", a wing of Europe's biggest, rapidly evolving and most triumphant fashion clothing retailers, Grupo Inditex. Other well popular stores in similar chain are Massimo Dutti, Bershka and Pull and Bear. The first Zara shop was launched in 1975 at La Coruna, Galicia and at present it operates more than four hundred owned stores globally.
It is modern, offering up-to-date lifestyle yet standard clothing lines for men, women and children. Zara offers reasonably priced, radical clothing, however, not of the top quality, which will last only for some seasons.
As same as Zara, H&M can also put designs on retail shelves within three weeks. Its product assortment is cheap and small yet frequent, offering consumers huge selection that results repeated visits to their stores to find "What's New".
No shopping malls resemble absolute with exclusive of these three brands. The pace of these companies in responding to changing consumer demands is an ideal proof to the retailing, producing and logistics skills needed in latest fashion industry. Well-organized communication between sales staff directly to the headquarters and producers lead them to match steps with high speed turnover.
Even though they always have their preferred designer, they are also acquainted that a throwaway piece of fast fashion from a retail chain store will complete their outfit choices.
A. Simple Fashion Tips for Summer
With the hot, sizzling season of summer starting to show its rays in Australia, fashion trends and styles are changing. Pretty summer dresses and evening gowns, beach frocks and lighter blouses are the necessary wardrobe additions. The latest seasonal designer fabric from Europe has arrived at d’Italia Exclusive Designer Fabric store in Melbourne.
This pretty shop, which imports all its material direct from European fashion couture houses, is certainly prepared for the latest fashion trends. Bright floral patterns and summer colours are in fashion, with an extensive range of pure silk options for all types of dresses and gowns.
1) Feeling great
Having a dress or gown tailor-made is not for the mediocre. Having a pure material as the base of a tailor-made dress or gown is vital for the extra comfort when wearing. Especially when highly intricate gowns are made, the highest quality material can make a huge difference.
2) Standing out in style
Be unique. Beyond that, choosing a quality, fashionable type of material with stylish patterns will ensure you stand out at any party or summer gathering! The available fabrics in-store are also perfect for bridal gowns and bridesmadids dresses.
B. All About Ethical Fashion: the Booming One!
Ethical fashion involves taking into consideration the various people behind the clothes we wear and the environment. Ethical fashion can be defined as the product resulting from the hard work of fairly paid and considered workers. The clothing industry is complex and all the clothes we wear have a story behind them. affect the people working to grow cotton, to weave the fabric and make them. In today’s climatic conditions, there is a clear view taken up towards both organic as well as environment friendly clothing lines.
This ethical fashion industry is really booming up. With the real rise in environmental fashion, you can find anything in the organic products section starting from right from the eco-jeans to anything like wooden lingerie. Apart from clothing, the fashion accessories have adopted the same trend with things like high heels, totes which are eco-friendly, purses and lot more.
Today, eco-friendly products are made available without any compromise for the quality as well as the style. London fashion has stepped forward to promote organic ethical clothing.
Retailers including Marks and Spencer’s, Top Shop, Zara, Next, European fashion chain and the USA’s Banana Republic are all specializing in “going green”. Many companies are trying to produce clothes in a way which benefits people and does not damage e environment. Customers should make an effort to use clothes that have organic standards ad Fair trade standards, which make sure that the workers are paid a fair wage.
At the same time, you can also find many of the designers who represent their skill by producing exclusive designer wears with exceptional fabrics. Let us be a part of the movement which rids the world of unethical clothing, helping to stamp out sweat shops exploitation and child labor in the clothing industry. Think healthy, wear healthy, live healthy. Make a positive choice – Live green.
0 comments:
Post a Comment