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How to become a Professional fashion photographer

Posted: Friday, December 24, 2010

How to become a fashion photographer and Professional photographer
A career in fashion photography doesn't have to be an impossible dream. With its huge audience, high pay-checks and glamorous international lifestyle, fashion photography may seem like one of the world's most sought-after professions. But for every fashion photographer who makes it through the door of a top magazine, a thousand others find their niche fashion advertising, art photography, celebrity portraiture or even paparazzi work to make a living.

Sydney photographer Eva Mueller agree that breaking into the industry can be hard. But they have some tips for beginners on setting up a portfolio, submitting work to magazine picture editors, choosing the right photo agency and even getting shown in a gallery.

Setting up a portfolio
"Having been around, I know how hard it is to get in the door," says Allure magazine photo editor Clio McNicholl, who receives around 50 unsolicited portfolios a month. Many photographers find that websites offer an inexpensive way to showcase a relatively large quantity of images. Eva Mueller a Munich-born fashion and beauty photographer who has been living and working in Manhattan for ten years, points out that computer editing is also a method of keeping down retouching and printing costs.

Many fashion photographers find the sharp, bright imaging of 4 x 5" transparencies show off their work to best effect. Tear-sheets (literally, pages ripped from a magazine) are great if you've been published, but good quality, 8 x 10" prints are also OK.

Picking your picture editor
"Most people who cold call me haven't done their research, which is the world's biggest mistake," says Clio McNicholl. When you submit work to photo editors, remember that you're "showing" rather than "selling". Editors almost never buy the specific image they see before them; they're looking for a photographer who can execute future commissions. The best way to grab an editor's attention is to show previously published work. "Because there's such an over-supply of photographers, a lot of magazines really take advantage of that fact," says Eva Mueller. McNicholl says Allure's rates start at $350 a day for unknown photographers, up to $130,000 for a fashion spread.

If your work speaks clearly, you'll stand a much better chance with picture editors than with vague or ambiguous images. When you're submitting your work, remember: Call the magazine ahead and get the name of the person to whose attention the submission should be marked. Label everything with your name and telephone number. Send working prints or transparencies, not originals. Include a stamped, self-addressed envelope if you want the work back. Some clients really take advantage of the fact that there are so many photographers out there: they make you pay for the whole shoot, they alter your pictures and don't tell you when they drop the story. Sometimes they're just really disrespectful toward the photographer." There is a way to avoid having to deal with photo editors, however: and that's to have a photo agency do the selling on your behalf.

Finding a photo agent
Photo agencies exist to liaise with clients and sell photographers' work on their behalf. They benefit everyone from start-out photographers, who may not have many industry contacts, to seasoned professionals, who are too busy to take care of business dealings themselves. Usually the photographer doesn't have enough time to take care of everything."

Agencies can also re-sell your work in several different markets, acting as a mini publicist and giving career advice. "The young photographer has to understand their target, in terms of their personal goals the direction the photographer wants to take," she says. Agents recommend treating your first contact with them as seriously as if it were a job interview. A photo agency is not the only place that can sell your work. If you're more interested in concentrating on your personal vision than taking commercial work, you can also considering exhibiting in a fine art photography gallery.

Getting a gallery
While gelatin silver prints are the staple of fine art photography, you'll find a healthy interest both in contemporary photos using antique methods (such as Chuck Close's daguerreotypes), as well as modern printing methods, including Cibachromes and C-prints.

Like any artistic undertaking, art photography is unlikely to pay you a living wage for many years. Although many artists sell their work directly from the Internet, critical attention and the strongest sales come from a relationship with a Gallery. While there is now at least one photo gallery in most major cities, the center of the world art photo market is Sydney. Sydney boasts around 100 galleries dealing in photographic prints, and prices there tend to be strongest. A comprehensive list of Sydney and international galleries is available at the websites of the bimonthly listings guide Photography in Sydney , as well as the Association of International Art Photography Dealers.

Before approaching any gallery with your work, you should telephone and request details of their submissions policy. Many galleries review new work only at set times of the year, and even to get in the door of some places you will need the recommendation of somebody known to the gallery directors. If a gallery is interested in taking you on as an artist, they'll probably want to see a representative sampling of your work. Even if you have one or two knock-out images in your portfolio, a gallery will want to know that you have a mature body of work with a consistent standard throughout.

The most important thing to remember about working with a gallery is to maintain a proper business relationship. You should also discuss whether you are free to have relationships with other galleries, or if your gallery expects exclusivity. If you have a New York gallery, for example, but then arrange to have a show in Los Angeles, sometimes the New York gallery will expect a cut (typically 10%).

A. The Boost of Digital Photography And How It Has Affected The Fashion Industry
The big improvement in shutter speed and photo resolution, make it convenient and easy for both beginners and professional photographers to take good pictures. In addition, photo editing can now be done to create a more creative and artistic photos.

Digital photography has also been a huge plus for many online and offline businesses. A stock or image is used by a photographer to purchase images. Today, digital photography is known to boost the fashion industry. Digital fashion photography far off different from doing television footages and taking photos on films. For digital photographers, it is a more challenging field to work on.

The ultimate purpose of digital fashion photography is to capture every detail in the ramp. Digital fashion photography will capture the various outlooks essential to gratify the acceptance in world wide fashion trends. While digital fashion photography is a meticulous field, a photographer should be creative enough to know the hottest craze each year.

Like fashion designers, digital fashion photographers should also work in high end ease, filed with beauty and glamour. Further show contrast by giving blurry parts and sharp emphasis over your photos, organize your subject, put weight on the shapes and lines of interest as well as create good impact that you are giving information on your audience.

A digital photographer should also be conscious that whatever output he delivers will uncover the care, readiness and awareness of the many vital points to remember in taking pictures. The photographer should use curtains and reflectors. Never expose the entire photograph, try underexposing other parts. Use reflectors, filters, see-thru transparency, and diffusers to neutralize colors.

B. Causeway Mall: Why it is Wise to Shop Fashions With Them
The Internet has become part of people’s everyday lives. People talk through the Net, people work through the Net, people express themselves through the Net, people find other people in the Net, and of course, people source things or shop through the Net. CausewayMall understands what the women want and need especially when it comes to fashion. Online shopping at CausewayMall is a lot more comfortable. Unlike the hassles of going to a regular mall for your wholesale shopping, CausewayMall.com is accessible with a few clicks of your mouse and some taps on your keyboard.

Unlike regular malls, in CausewayMall you don’t tire yourself looking around for all the wholesale dresses and designs that you want to buy for your fashion wholesale business. CausewayMall offers you everything in one whole page—from ladies apparel wholesale to designer clothes wholesale, from cheap ladies wholesale clothing to wholesome women’s apparel—you name it, they have it.

With CausewayMall, one need not daydream and imagine hard what their wholesale women’s apparel looks like. CausewayMall caters not only to the needs of cute trendy clothes wholesaler or sexy tank halter tops supplier, they also provide excellent service even to individual who intend to start out in the wholesale clothing business internationally. And with the great variety of wholesale women clothing from a wide network of clothing suppliers made available by CausewayMall, you are definitely sure to start out with the right stocks to meet the never-ending demand of your prospective clients.

And of course, CausewayMall is the best online wholesale fashion mall that will win your heart as wholesale clothes sale run not only for a couple of days or weeks but forever.




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