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Why you Should Have a Website

Posted: Sunday, January 9, 2011

If one more person asks you, “what’s your website address?” you can politely tell them, www.i_dont_have_one.com. As the owner of a website design company in Tampa Bay, I can give you 6 Reasons Why You Should Have a Website:

1. Marketing
A website is a great way to compliment your existing marketing strategy and when compared to radio commercials, tv ads, billboards and even the yellow pages, nothing is as economical and versatile as your website. More and more consumers use the internet to get information about products and services so include testimonials from other satisfied customers; provide background information about personnel, give some history about your company or post some photos. People like doing business with people they know and trust, so make your website informative and educational and you maybe surprised at the results.

2. Resource
Your website gives customers and potential customers all the information about your business they need. Customers will have an immediate resource with important information about you business.

3. Interaction with Customers
Your best customers are repeat and referred customers and there is no better way to interact with new and potential customers than keeping in touch with them online. Through your website you can post a newsletter, take a polls or surveys and promote special deals. A well designed website lends legitimacy to your business and can lead to increased sales.

4. Marketing research
The web is interactive and can provide valuable information about what your customers want and need. This marketing research will help you efficiently grow your business. Every big business has a website and every small business should too! A well designed website presents a more professional image than a larger competitor whose web presence appears weak or amateurish.

5. It is Lucrative
If you develop an effective online marketing strategy, your website will bring in new business and new customers that you may not have acquired through other traditional advertising strategies.

6. Customers Expect It
Isn’t this where we started? In today's business world, the internet is the way we do business and without a web presence, your business risks never being found by prospective customers. Questions?

A. The Guidelines of Website Design All Website Design Companies Should Know
The guidelines of website design all website design companies should know
If you plan on hiring any of the popular website design companies in the market today, make sure they know these elements of design. These are the basic rules while designing any site and all website design companies should know about these!

Good content:
While this is an offshoot of design, many website design companies do not emphasize on it enough. There are certain website design companies that do both design as well as content writing.

Browser compatibility:
Many website design companies fail to take this aspect into account when designing sites. Today, sites with static text no longer appeal to people. This is why website design companies need to use more graphics and high tech photographs on the sites. Also, sites should never have image heavy pages that take over 10 seconds for loading. Users get easily impatient and will quickly surf to some other site before the page loads!

Themes and colors:
Every company has its own brand identity, which needs to be preserved while designing a site. Always look for website design companies that preserve your brand image in the design.

Navigability:
Nothing turns off customers more than bad site navigation. Hence, while designing a site, website design companies need to ensure proper navigational elements.

B. The Benefits of Outsourcing Your Design Services to a Website Design Company
Today, outsourcing website design has taken the internet world by storm. Everyone from small to large-scale organizations is outsourcing their web design requirements to a website design company.

Cost factor:
One of the biggest factors to make organizations outsource design to a website design company is the cost effectiveness. Today, one can avail high quality services from a website design company. Many of the designers in a website design company have high-level qualifications and many years of experience in designing. Many a website design company today can boast of high-end infrastructure and facilities to conduct its design projects. These firms have access to the latest software and technologies needed to produce stunning website design. You can easily find a good quality website design company, which has excellent facilities, technology, robust infrastructure etc., which can help sustain innovative website design activities.

Risk sharing:
The same concept applies when you outsource design services to a website design company. That means all the design and website elements would suffer as a result.

Scalability:
Many a website design company incorporates these tactics to ensure a more robust design. Thus outsourcing design to a website design company has several advantages. You can find the proper website design company after assessing rates and service portfolios.



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