In today’s web world, online marketing and e-commerce is an integral part of any business strategy. Small businesses are less on capital and marketing funds. A website helps the small business to reach a greater customer circle and be known to clients worldwide. The investment on designing a website for small businesses is less. More and more small businesses are investing more on web marketing in order to increase the viewers to convert them into potential customers. Small business web designing is an easier process since the web pages required is lesser. This results in the web site not appearing in the top results in a search page.
A small business web designing is done by various firms that are expert in the field. The designers create simple looking pages with fewer contents. Precise articles regarding the business and its service is displayed in the web pages. This ensures the web page to be displayed to the viewers who are searching with the targeted keyword in mind. The next objective of small business web designing is to optimize the site.
The above methods help the business to market itself to the targeted customers and also establish them in the desired market. But in order to design the right web site as mentioned previously, the owner of a small business has to invest considerably more on designing.
A. New York Small Business Web Design
for a large number of small business firms. To help these firms emerge as powerful businesses in New York, a number of small business web design firms are now offering their value added services at affordable rates.
Most New York based web design companies are highly competitive and aim at ensuring increased business opportunities for clients through effective web design and implementation services. These web design firms in New York are equipped with the latest high-end graphics software and web development software.
With lots of competitive websites being uploaded frequently, higher search engine rankings are crucial for an increased volume of user traffic. To attain such top ranking in major search engines such as Google, Yahoo and MSN, most web design firms in New York also offer dedicated Search Engine Optimization (SEO) services.
To address the needs of the increasing small business communities in New York, most web design firms in New York are now providing their services in all major cities including Albany, Beacon, Buffalo, Cortland, Fulton, Glen Cove, Hudson, Jamestown, Middletown, Rochester and Watertown in New York. The quality services being offered by the small business web design firms in New York can surely make a positive and progressive impact on your small business venture.
B. 9 Small Business Web Design Disasters to Avoid
I don’t get angry easily but I’ll tell you what makes my blood boil--irresponsible, under qualified, even clueless web designers.
Many web designers are talented, skilled and reasonably priced and have the best interests of their clients at heart. Week after week small business owners call or e-mail me wondering why their expensive website is generating no traffic or leads and not showing up in the search engines.
When I look at their website I often see a site that looks pretty, but is useless. So how do you avoid falling into the same trap?
1) Ask the web designer to create your website in a Content Management System like Joomla or Wordpress. This will allow you to easily make frequent changes to your site yourself without having to pay $60 or more per hour for every added link or paragraph. If the designer balks at this suggestion, run.
2) Ask if they do keyword research to determine what keyword phrases people who want your type of service are searching for. Check Elance.com for a great selection of freelancers.
3) Ask if they do Search Engine Optimization. The headlines and content need to be focused on customer benefits and they need to contain your keyword phrases. Your headline and content will determine whether visitors leave or stay.
4) Ask your designer to go easy on using Java script or Flash as Google can’t recognize or read either.
5) Do not create an “enter” or “intro” page. Every extra click discourages visitors.
6) It’s crucial that you have an e-mail marketing program and put an opt-in box on every key page of your site. Ask visitors to sign up for your mailing list and give them something of value to encourage them to comply. Ask your designer if they will put the opt-in boxes on your site for you.
7) Check references and find out how long they’ve been in business and how reliable they are. Do they have a group of designers or are they solo? You will need excellent customer service since your business is at stake.
8) Do not let your web designer register your domain name or host your website unless you have direct access to your domain and hosting accounts and they are in your name. You’ll need direct access anyway for a number of reasons.
9) Shop around.
A small business web designing is done by various firms that are expert in the field. The designers create simple looking pages with fewer contents. Precise articles regarding the business and its service is displayed in the web pages. This ensures the web page to be displayed to the viewers who are searching with the targeted keyword in mind. The next objective of small business web designing is to optimize the site.
The above methods help the business to market itself to the targeted customers and also establish them in the desired market. But in order to design the right web site as mentioned previously, the owner of a small business has to invest considerably more on designing.
A. New York Small Business Web Design
for a large number of small business firms. To help these firms emerge as powerful businesses in New York, a number of small business web design firms are now offering their value added services at affordable rates.
Most New York based web design companies are highly competitive and aim at ensuring increased business opportunities for clients through effective web design and implementation services. These web design firms in New York are equipped with the latest high-end graphics software and web development software.
With lots of competitive websites being uploaded frequently, higher search engine rankings are crucial for an increased volume of user traffic. To attain such top ranking in major search engines such as Google, Yahoo and MSN, most web design firms in New York also offer dedicated Search Engine Optimization (SEO) services.
To address the needs of the increasing small business communities in New York, most web design firms in New York are now providing their services in all major cities including Albany, Beacon, Buffalo, Cortland, Fulton, Glen Cove, Hudson, Jamestown, Middletown, Rochester and Watertown in New York. The quality services being offered by the small business web design firms in New York can surely make a positive and progressive impact on your small business venture.
B. 9 Small Business Web Design Disasters to Avoid
I don’t get angry easily but I’ll tell you what makes my blood boil--irresponsible, under qualified, even clueless web designers.
Many web designers are talented, skilled and reasonably priced and have the best interests of their clients at heart. Week after week small business owners call or e-mail me wondering why their expensive website is generating no traffic or leads and not showing up in the search engines.
When I look at their website I often see a site that looks pretty, but is useless. So how do you avoid falling into the same trap?
1) Ask the web designer to create your website in a Content Management System like Joomla or Wordpress. This will allow you to easily make frequent changes to your site yourself without having to pay $60 or more per hour for every added link or paragraph. If the designer balks at this suggestion, run.
2) Ask if they do keyword research to determine what keyword phrases people who want your type of service are searching for. Check Elance.com for a great selection of freelancers.
3) Ask if they do Search Engine Optimization. The headlines and content need to be focused on customer benefits and they need to contain your keyword phrases. Your headline and content will determine whether visitors leave or stay.
4) Ask your designer to go easy on using Java script or Flash as Google can’t recognize or read either.
5) Do not create an “enter” or “intro” page. Every extra click discourages visitors.
6) It’s crucial that you have an e-mail marketing program and put an opt-in box on every key page of your site. Ask visitors to sign up for your mailing list and give them something of value to encourage them to comply. Ask your designer if they will put the opt-in boxes on your site for you.
7) Check references and find out how long they’ve been in business and how reliable they are. Do they have a group of designers or are they solo? You will need excellent customer service since your business is at stake.
8) Do not let your web designer register your domain name or host your website unless you have direct access to your domain and hosting accounts and they are in your name. You’ll need direct access anyway for a number of reasons.
9) Shop around.
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