When I hear about different levels of package deals, with incrementing costs, my default assumption is that each package offers its own selection of ever-improving options. Naturally, I also expect that the package includes a greater amount of benefits obtained from previous packages. Maybe what most people call a package deal I would call a value meal; the same selection of items at a higher price, with certain side benefits increased in quantity while the main part of the deal remains much the same.
For more details www.29web-design-tricks.com. I can't help but think there's a tendency towards these sorts of packages after looking at a few sites that offered website design packages where the main improvement seemed to be the number of pages available.
Myself, I've never understood the theory behind charging by the page number. Website designers have a tremendous variety of tools that they can use to create a layout that functions across multiple pages. CSS style sheets, php file functions, dynamic database page creation, external JavaScript files...
Maybe I am missing something. Maybe these web designers are using template systems. That would make sense. The way those things lag, charging by the page begins to sound downright reasonable. I just can't wrap my mind around the idea of a web designer actually using a template system as their primary method of designing websites. For help go to www.google-friendly-page.com. The cost per page for written content would make sense.
It just seems to me that number of pages isn't a viable pricing method, and it is even less viable as a primary scaling benefit of a web design package. Complexity of coding, content creation, data entry, e-commerce, SEO...all very valid things to base a pricing structure on. Huh, now there's an analogy for you. Additional Web Pages: The #1 Filler of Website Design Packages.
A. Brand Translation: Packaging Design Differences between China and the West
Is a product still the same without its packaging? As the saying goes – looks matter, and without a properly designed package a product is hard to sell regardless of how good its other attributes might be. Indeed, packaging design represents what the brand stands for as much as other elements of the brand visual identity do, and in certain cases the packaging is almost as important as the product itself.
In China, as in other markets, packaging design does not only have the function of protecting the product and explaining its attributes and benefits, but it also has the role of appealing to consumers. In order to successfully help sell the product, the package needs to differentiate and characterize the product and ultimately to become part of the product experience.
But how can the packaging help the brand engage and attract Chinese consumers? What are the factors to take into consideration to design a truly distinctive packaging for the Chinese market?
In this article Labbrand looks at the impact packaging design has on the businesses operating in China and, in particular, at the issues product brand managers need to consider before falling in the “cultural trap” and developing a package that overlooks at the differences between China and Western markets.
We will look at the components of packaging design in the order a customer may perceive them: colour; label and typeface; images, patterns and shapes; and material. Selecting the right colour palette for the packaging has a great deal to do with the ultimate success or failure of a product brand. In fact, colour plays an important role in a consumer’s purchase decision . "Colour...impacts our appetite, sexual behaviour, business life and leisure time," says Eric Johnson, the institute's head of research studies.
Colours have a strong significance in Chinese culture as well. Yellow, as the colour that was only for the emperor to wear, and red, as symbol for happiness and good luck, are both very powerful colours for designing product packaging for this country market.
However, this does not apply to every product category: Chinese consumers generally find appealing these bright and shiny colours for food products but tend to prefer white and pastel colours for personal care and household items.
For instance, General Mills adapts the colours used on own product packages in the Chinese market by using bright and flashy colours.
Kleenex, instead, features brightly colour and slightly abstract flowers on the packages sold in the US but it designs Chinese packaging with pastel colours and small, delicate and realistic flowers.
Label and Typeface
Label and typeface are critical to attract consumers for they are a prominent visual element on any packages.
Different countries have different regulations about the information product labels should or should not contain, therefore size and layout of information on the label may need to change in order for the product to enter a certain country.
Besides country specific regulation on labels, key to market the brand to local consumers is the typeface used on the package. This is especially true in China where foreign brands adopt Chinese brand names, and consequently Chinese typeface, to better communicate to the market.
Coca Cola, to cite a brand that truly masters the art of packaging localization, gives as much importance to the Chinese written brand name as the original English one. The Chinese typeface, therefore, becomes integral part of the brand identity in China and shapes the packaging in an unmistakable way.
Products brands that are successful on the Chinese market clearly take into consideration how images and patterns printed on the packaging influence consumers decisions towards own products.
For instance Mirinda, in order to effectively reach the younger segment of the Chinese market, not only uses brighter colours but also features locally beloved cartoon characters on the packaging.
Pepsi, instead, taps into the local culture, people, icons, and activities as inspiration to capture and engage Chinese teens.
Nivea offers a line of lip balm packaged in smaller solutions than the ones sold in the west. That is because Chinese consumers tend to prefer packages of smaller size. For instance, a growing segment of the population worldwide and in China dislikes products using too much waste material for the packaging directly due to environmental concerns.
Price conscious consumers, instead, are less concerned by the quality or recyclability of packaging and are generally more likely to consider other, more function-oriented factors when purchasing a product.
Colgate, for instance, chose to differentiate its products in China by using a packaging material that was scarcely used by competitors when the company entered the Chinese market in 1992. The new packaging material helped Colgate seize about one third of the market share over the years.
On the contrary, Alpenlibe, the candy manufacturer, uses the same size, design and colours on the packages sold both in the West and China but, in the latter case, it wraps own brand candies with two thick layers of papers as strong packaging is generally associated in China with higher quality products .
Packaging has an incredible power over what people buy. The package that enfolds the product carries a big part of that promise. The package design needs to attract attention, stimulate curiosity, build a connection and ultimately lead the buyer to think the product is the best one offered. China is a country with a long history and a rich culture, creating codes in the minds of consumers that must be considered during package design. In order to be successful in China, foreign brands need to reinterpret their identity through the eyes of Chinese consumers to truly understand how colours, patterns, images, typeface and material choices can contribute build a meaningful product experience.
B. Postcard Design: Packaging Creative Ideas to your Postcards
Postcard design uses small wonders to create large impact on the sales of your business
Don’t mistake the seeming simplicity of the postcard for granted. The captivating design wins your audience over.
With Postcards Less is More
Postcards, when not used for advertising, are often purchased as souvenirs for hotspots and vacation areas.
• Because the postcard will land right at your customers’ doorstep, they have to spend the time picking up the postcard and inspecting it before they can decide to keep or throw the postcard.
• This assurance of a few seconds of attention means your short messages get read. Your small-scale yet effective postcards aren’t anywhere near of becoming like a tacky poster screaming for attention.
Understanding Postcard Graphics
• The shock value referred to by other advertising materials should be left to posters and other outdoor advertisements. Postcards should be tasteful and classy. Pictures play and create the careful balance of having clear short images that produces the much needed interest to hold your client’s attention. Pictures or well-designed graphics can truly enhance the meaning you want and communicate the concept you were after.
• The graphic design of the postcards is well chosen to enhance and draw attention to the copy.
• Some postcards that go overboard with effects and computer graphics tend to upstage their marketing message and end up with nothing more than pretty images.
Building Tension
• Avoid boring designs that are too well balanced and stable. They do little to draw your clients’ interest. If you want to create interesting designs, you have to build up tension. For instance, placing a small red flower near the lower left corner of a photograph creates interesting contrast to a plain, solid background.
• Tension plays with ambivalence and dynamism. It turns simple photographs into powerful images. With postcards, you may choose to do it with pictures and illustrations.
Postcards may be simple advertising materials but they can make the dent in your cash register when used correctly. Work with creating an interesting postcard design and create big impressions.
For more details www.29web-design-tricks.com. I can't help but think there's a tendency towards these sorts of packages after looking at a few sites that offered website design packages where the main improvement seemed to be the number of pages available.
Myself, I've never understood the theory behind charging by the page number. Website designers have a tremendous variety of tools that they can use to create a layout that functions across multiple pages. CSS style sheets, php file functions, dynamic database page creation, external JavaScript files...
Maybe I am missing something. Maybe these web designers are using template systems. That would make sense. The way those things lag, charging by the page begins to sound downright reasonable. I just can't wrap my mind around the idea of a web designer actually using a template system as their primary method of designing websites. For help go to www.google-friendly-page.com. The cost per page for written content would make sense.
It just seems to me that number of pages isn't a viable pricing method, and it is even less viable as a primary scaling benefit of a web design package. Complexity of coding, content creation, data entry, e-commerce, SEO...all very valid things to base a pricing structure on. Huh, now there's an analogy for you. Additional Web Pages: The #1 Filler of Website Design Packages.
A. Brand Translation: Packaging Design Differences between China and the West
Is a product still the same without its packaging? As the saying goes – looks matter, and without a properly designed package a product is hard to sell regardless of how good its other attributes might be. Indeed, packaging design represents what the brand stands for as much as other elements of the brand visual identity do, and in certain cases the packaging is almost as important as the product itself.
In China, as in other markets, packaging design does not only have the function of protecting the product and explaining its attributes and benefits, but it also has the role of appealing to consumers. In order to successfully help sell the product, the package needs to differentiate and characterize the product and ultimately to become part of the product experience.
But how can the packaging help the brand engage and attract Chinese consumers? What are the factors to take into consideration to design a truly distinctive packaging for the Chinese market?
In this article Labbrand looks at the impact packaging design has on the businesses operating in China and, in particular, at the issues product brand managers need to consider before falling in the “cultural trap” and developing a package that overlooks at the differences between China and Western markets.
We will look at the components of packaging design in the order a customer may perceive them: colour; label and typeface; images, patterns and shapes; and material. Selecting the right colour palette for the packaging has a great deal to do with the ultimate success or failure of a product brand. In fact, colour plays an important role in a consumer’s purchase decision . "Colour...impacts our appetite, sexual behaviour, business life and leisure time," says Eric Johnson, the institute's head of research studies.
Colours have a strong significance in Chinese culture as well. Yellow, as the colour that was only for the emperor to wear, and red, as symbol for happiness and good luck, are both very powerful colours for designing product packaging for this country market.
However, this does not apply to every product category: Chinese consumers generally find appealing these bright and shiny colours for food products but tend to prefer white and pastel colours for personal care and household items.
For instance, General Mills adapts the colours used on own product packages in the Chinese market by using bright and flashy colours.
Kleenex, instead, features brightly colour and slightly abstract flowers on the packages sold in the US but it designs Chinese packaging with pastel colours and small, delicate and realistic flowers.
Label and Typeface
Label and typeface are critical to attract consumers for they are a prominent visual element on any packages.
Different countries have different regulations about the information product labels should or should not contain, therefore size and layout of information on the label may need to change in order for the product to enter a certain country.
Besides country specific regulation on labels, key to market the brand to local consumers is the typeface used on the package. This is especially true in China where foreign brands adopt Chinese brand names, and consequently Chinese typeface, to better communicate to the market.
Coca Cola, to cite a brand that truly masters the art of packaging localization, gives as much importance to the Chinese written brand name as the original English one. The Chinese typeface, therefore, becomes integral part of the brand identity in China and shapes the packaging in an unmistakable way.
Products brands that are successful on the Chinese market clearly take into consideration how images and patterns printed on the packaging influence consumers decisions towards own products.
For instance Mirinda, in order to effectively reach the younger segment of the Chinese market, not only uses brighter colours but also features locally beloved cartoon characters on the packaging.
Pepsi, instead, taps into the local culture, people, icons, and activities as inspiration to capture and engage Chinese teens.
Nivea offers a line of lip balm packaged in smaller solutions than the ones sold in the west. That is because Chinese consumers tend to prefer packages of smaller size. For instance, a growing segment of the population worldwide and in China dislikes products using too much waste material for the packaging directly due to environmental concerns.
Price conscious consumers, instead, are less concerned by the quality or recyclability of packaging and are generally more likely to consider other, more function-oriented factors when purchasing a product.
Colgate, for instance, chose to differentiate its products in China by using a packaging material that was scarcely used by competitors when the company entered the Chinese market in 1992. The new packaging material helped Colgate seize about one third of the market share over the years.
On the contrary, Alpenlibe, the candy manufacturer, uses the same size, design and colours on the packages sold both in the West and China but, in the latter case, it wraps own brand candies with two thick layers of papers as strong packaging is generally associated in China with higher quality products .
Packaging has an incredible power over what people buy. The package that enfolds the product carries a big part of that promise. The package design needs to attract attention, stimulate curiosity, build a connection and ultimately lead the buyer to think the product is the best one offered. China is a country with a long history and a rich culture, creating codes in the minds of consumers that must be considered during package design. In order to be successful in China, foreign brands need to reinterpret their identity through the eyes of Chinese consumers to truly understand how colours, patterns, images, typeface and material choices can contribute build a meaningful product experience.
B. Postcard Design: Packaging Creative Ideas to your Postcards
Postcard design uses small wonders to create large impact on the sales of your business
Don’t mistake the seeming simplicity of the postcard for granted. The captivating design wins your audience over.
With Postcards Less is More
Postcards, when not used for advertising, are often purchased as souvenirs for hotspots and vacation areas.
• Because the postcard will land right at your customers’ doorstep, they have to spend the time picking up the postcard and inspecting it before they can decide to keep or throw the postcard.
• This assurance of a few seconds of attention means your short messages get read. Your small-scale yet effective postcards aren’t anywhere near of becoming like a tacky poster screaming for attention.
Understanding Postcard Graphics
• The shock value referred to by other advertising materials should be left to posters and other outdoor advertisements. Postcards should be tasteful and classy. Pictures play and create the careful balance of having clear short images that produces the much needed interest to hold your client’s attention. Pictures or well-designed graphics can truly enhance the meaning you want and communicate the concept you were after.
• The graphic design of the postcards is well chosen to enhance and draw attention to the copy.
• Some postcards that go overboard with effects and computer graphics tend to upstage their marketing message and end up with nothing more than pretty images.
Building Tension
• Avoid boring designs that are too well balanced and stable. They do little to draw your clients’ interest. If you want to create interesting designs, you have to build up tension. For instance, placing a small red flower near the lower left corner of a photograph creates interesting contrast to a plain, solid background.
• Tension plays with ambivalence and dynamism. It turns simple photographs into powerful images. With postcards, you may choose to do it with pictures and illustrations.
Postcards may be simple advertising materials but they can make the dent in your cash register when used correctly. Work with creating an interesting postcard design and create big impressions.
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