Doing business in a city like Atlanta will require using effective promotional tools like Internet marketing. This strategy should include looking for a company that can give you the most value for your money and the most extensive services with regard to your web site.
Design and construction
Canvassing for a web design company will require you to talk to a number of companies that you are considering. To be able to have an idea of the kind of work these companies do, it would be a good idea to ask for design samples from them.
Web hosting and marketing
Picking out a company that offers web hosting services and other marketing services would also be a good idea since most of these companies offer affordable packages for clients in terms of design, hosting and marketing services. Availing of these packages can make the process of putting up your web site more efficient because you would only need to talk to one person for all your web site needs.
Picking out a web design company for your web site needs can be a challenge, especially in big cities like Atlanta because you will be faced with a very wide choice. However, employing a strategy that will help you find a company that will be able to give you the most extensive services can make the process easier and more efficient.
A. Atlanta Web Hosting
This has resulted to the proliferation of thousands of web design companies that offer web design services. Fortunately, the competition among these companies has made it easier to get the best deals for web design services. However, companies should not only focus on getting the best deals for web design but also ensure that their web hosting needs are met. Web hosting plays an important role in marketing a company’s web site to current and potential customers.
Evaluating a web hosting company
If a company is based in a large metropolis like Atlanta where there are a number of similar companies that compete for the same customers, it is important to have reliable web hosting services. To be able to get the best web hosting services, there are a number of essential elements that companies should look for in a web hosting company.
One of the first things that companies should look at is if the web hosting company offers 24/7 technical support. The next step is to ask about the company’s server specifications; it would be a god idea to pick a company that uses commercially graded computers for their servers as these have greater capacities. Another technical aspect that should be investigated is the company’s “facility,” which, as much as possible, should be fault-tolerant data centers that employ redundant configurations for all power and network components of the company. To be able to do this, companies then need to ensure that the companies they consider will have sufficient capabilities that would help them with their Internet marketing needs.
B. How to Promote Your Business Online
Search Engine Optimization
SEO is great. People go to Google, search for what you sell, your website pops up, they click on it, and there you are, offering them what they were searching for. The downside of SEO is that if you don't know what you are doing, reaching the top positions is extremely hard. You need professional SEO people working for you. It is a great investment.
Pay Per Click
Sure, you are paying for that traffic, but if you sell a superior product, price it right, and do a great job marketing it, there is nothing for you to worry about.
Forum Marketing
Let's say you are an attorney who specializes in incorporating new businesses. It would be smart to post valuable information on forums where people are asking things like "Should I form an LLC or a Corporation?" There is one golden rule, though: don't just spam the forum with self-promotion. You can also use article distribution services to post articles on subjects you are an expert at.
Online Classified Ads
Personally I haven't had much success using online ads with my clients, but some people claim that it worked really well for them. The most popular classifieds websites are Craigslist, Kijiji, and US Free Ads.
Direct Marketing
We bought a database of baseball teams in the US, prepared an incredible landing page with copy that made the offer irresistible, and email all the clubs inviting them to see the landing page.
Press Releases
Press releases are one of the best things that you can do to promote your business. However, most people don't know how to write a press release or choose the right topic. If it doesn't sound like news, it probably isn't. If the release doesn't have anything worth publishing, don't even bother writing it.
Affiliate Programs
I love affiliate programs. It is a risk-free way of getting traffic. Affiliates send visitors to your website and they only get paid when a sale is made. If you sell services, you can pay them for each lead that they help you get. It is almost impossible to screw up with affiliate marketing. Ask for professional help to set up your affiliate program.
Industry-Specific Promotion Methods
Each industry has some promotion techniques that are specific to that industry. For example, if you are a programmer you can get projects on Elance or GetAFreelancer. If you are a travel agency you can list your packages on Expedia.
Alliance Marketing
Let's go back to the business attorney example. Who are his clients? Mostly startups. What do startups need? Well, maybe a website, office space, office supplies, and startup money. He could have arrangements with web designers, office space owners, office supplies vendors, and investors.
Advertising
Graphic advertisement is usually in the form of banners, both static and animated. Text advertisement is when a blogger or webmaster writes an article about your products or services and includes a text link to your website. Some good options are Pay Per Post, Blog Ads, Text Link Ads, Advertising Dot Com, Facebook, Business Dot Com, etc.
Local Services and Directories
DMOZ is a free directory. If you are not listed there, do it right now. There are also niche-specific directories. If you are an attorney, search for "attorney directory" on Google to find them. There are also some paid directories, such as Yahoo and Business.com. If your budget allows you to list your website there, by all means do it. It also helps with SEO.
If you have a physical store or an office, local websites such as Local Dot Com, Google Local, Yahoo Local, and MSN Local will give you some free links and also show your business on the map when someone is searching for it. And they are free.
Offline Marketing
Don't make the mistake of thinking that the only way of promoting a website is online. There are a lot of things you can do to promote your business offline.
The Bottom Line
The most important thing is tracking, testing, and optimizing. Set up a tracking system to figure out how your visitors found you, which marketing campaigns are bringing you profits, and which ones are losing you money. Focus. It pays.
Design and construction
Canvassing for a web design company will require you to talk to a number of companies that you are considering. To be able to have an idea of the kind of work these companies do, it would be a good idea to ask for design samples from them.
Web hosting and marketing
Picking out a company that offers web hosting services and other marketing services would also be a good idea since most of these companies offer affordable packages for clients in terms of design, hosting and marketing services. Availing of these packages can make the process of putting up your web site more efficient because you would only need to talk to one person for all your web site needs.
Picking out a web design company for your web site needs can be a challenge, especially in big cities like Atlanta because you will be faced with a very wide choice. However, employing a strategy that will help you find a company that will be able to give you the most extensive services can make the process easier and more efficient.
A. Atlanta Web Hosting
This has resulted to the proliferation of thousands of web design companies that offer web design services. Fortunately, the competition among these companies has made it easier to get the best deals for web design services. However, companies should not only focus on getting the best deals for web design but also ensure that their web hosting needs are met. Web hosting plays an important role in marketing a company’s web site to current and potential customers.
Evaluating a web hosting company
If a company is based in a large metropolis like Atlanta where there are a number of similar companies that compete for the same customers, it is important to have reliable web hosting services. To be able to get the best web hosting services, there are a number of essential elements that companies should look for in a web hosting company.
One of the first things that companies should look at is if the web hosting company offers 24/7 technical support. The next step is to ask about the company’s server specifications; it would be a god idea to pick a company that uses commercially graded computers for their servers as these have greater capacities. Another technical aspect that should be investigated is the company’s “facility,” which, as much as possible, should be fault-tolerant data centers that employ redundant configurations for all power and network components of the company. To be able to do this, companies then need to ensure that the companies they consider will have sufficient capabilities that would help them with their Internet marketing needs.
B. How to Promote Your Business Online
Search Engine Optimization
SEO is great. People go to Google, search for what you sell, your website pops up, they click on it, and there you are, offering them what they were searching for. The downside of SEO is that if you don't know what you are doing, reaching the top positions is extremely hard. You need professional SEO people working for you. It is a great investment.
Pay Per Click
Sure, you are paying for that traffic, but if you sell a superior product, price it right, and do a great job marketing it, there is nothing for you to worry about.
Forum Marketing
Let's say you are an attorney who specializes in incorporating new businesses. It would be smart to post valuable information on forums where people are asking things like "Should I form an LLC or a Corporation?" There is one golden rule, though: don't just spam the forum with self-promotion. You can also use article distribution services to post articles on subjects you are an expert at.
Online Classified Ads
Personally I haven't had much success using online ads with my clients, but some people claim that it worked really well for them. The most popular classifieds websites are Craigslist, Kijiji, and US Free Ads.
Direct Marketing
We bought a database of baseball teams in the US, prepared an incredible landing page with copy that made the offer irresistible, and email all the clubs inviting them to see the landing page.
Press Releases
Press releases are one of the best things that you can do to promote your business. However, most people don't know how to write a press release or choose the right topic. If it doesn't sound like news, it probably isn't. If the release doesn't have anything worth publishing, don't even bother writing it.
Affiliate Programs
I love affiliate programs. It is a risk-free way of getting traffic. Affiliates send visitors to your website and they only get paid when a sale is made. If you sell services, you can pay them for each lead that they help you get. It is almost impossible to screw up with affiliate marketing. Ask for professional help to set up your affiliate program.
Industry-Specific Promotion Methods
Each industry has some promotion techniques that are specific to that industry. For example, if you are a programmer you can get projects on Elance or GetAFreelancer. If you are a travel agency you can list your packages on Expedia.
Alliance Marketing
Let's go back to the business attorney example. Who are his clients? Mostly startups. What do startups need? Well, maybe a website, office space, office supplies, and startup money. He could have arrangements with web designers, office space owners, office supplies vendors, and investors.
Advertising
Graphic advertisement is usually in the form of banners, both static and animated. Text advertisement is when a blogger or webmaster writes an article about your products or services and includes a text link to your website. Some good options are Pay Per Post, Blog Ads, Text Link Ads, Advertising Dot Com, Facebook, Business Dot Com, etc.
Local Services and Directories
DMOZ is a free directory. If you are not listed there, do it right now. There are also niche-specific directories. If you are an attorney, search for "attorney directory" on Google to find them. There are also some paid directories, such as Yahoo and Business.com. If your budget allows you to list your website there, by all means do it. It also helps with SEO.
If you have a physical store or an office, local websites such as Local Dot Com, Google Local, Yahoo Local, and MSN Local will give you some free links and also show your business on the map when someone is searching for it. And they are free.
Offline Marketing
Don't make the mistake of thinking that the only way of promoting a website is online. There are a lot of things you can do to promote your business offline.
The Bottom Line
The most important thing is tracking, testing, and optimizing. Set up a tracking system to figure out how your visitors found you, which marketing campaigns are bringing you profits, and which ones are losing you money. Focus. It pays.
An excellent blog with new information that is sharing with us.
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