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Easy Steps to Build a Successful Graphic Design Business From Home

Posted: Friday, July 9, 2010

Being in the graphic design business is very competitive – you have to learn to swim or you will sink fast. I’ve been a graphic designer for 12 years and I’d like to share the journey I took to owning and building a successful graphic design business. One of the first things I recommend to help develop skills and learn tricks that you would never learn in school is to get an internship.

I got my first taste of graphic design in high school and by my senior year I was working as an intern for a small graphic design firm and also a print shop. My skills and thirst for design blossomed from there. I majored in graphic design in college and had landed a very high profile graphic design internship and was taught a vast amount of tricks of the trade by
highly skilled designers.

The next thing I would recommend is to read. I use design books as inspiration for a lot of the graphic design work that I do. Having confidence in your ability and being able to apply that to your business is essential to your business success. When I first started my business, I was nervous, but confident in my ability to run my business with class. I plunged right in with both feet by developing a business plan, company name, web site and logo.

Marketing is the hardest part of owning a small business and takes immense amounts of confidence and strength of character to do well, but if done effectively it will catapult your business to success. Sell, sell, sell. Building a successful graphic design business is all about selling and marketing yourself. Some practical ways I have marketed my business is by: joining my local Chamber of Commerce, building a strong web site that is correctly optimized,addingnumerous reciprocal links to my web site, handing out business cards that function as a mini brochure, joining a leads group, joining special interest clubs, attendingbusiness expo’s and conventions, and networking with other business professionals.

Marketing is all about building relationships with others and then capitalizing on theopportunityto sell your graphic design services.Customer service is key to your success. The clients you gain and the customer service they receive from you is imperative to yoursuccess. I’ve learned from my clients that they appreciate a quick response from me all the time. I recommend that you be available to your clients by email, phone and fax at alltimes.

A prompt response is a good indication of solid design work and will give your client confidence in your services. If your client has a pleasurable experience with you they willhappily refer you on to all the people around them. In the beginning, referrals are the quickest way to build your business on solid ground and with minimal costs.I’ve built my businessbystarting out working from my home. The great thing about graphic design is the ability to do the job from the comfort of your home and this is a great way to minimize costs.

Operate on a debt free basis, paying for all your business expenses with cash. You can still use older versions of software to build solid designs without your clients ever knowing thedifference, and without the constant cost of upgrading. While you are working from home, plan to meet with your clients at a local coffee shop or their place of business. Send designproofs via email instead of printing them out on costly paper. In fact most of my business operates over email.

A. Motion Graphic Design Schools Teach Computer Animation
If you are considering a career in graphic art, you may be interested in seeing what motion graphic design schools can offer. The field of graphic design has made great strides in the past few years to include the element of motion, by incorporating film, video or computer animation into the composition. Good training in computer animation can teach you how to create moving, spinning or blinking graphics to create layouts that are interesting and interactive.

Today's graphic designers and commercial artists are expected to be well-versed in motion graphics. Most arts schools will include courses in animation to accommodate this expectation. Website designers, game designers, videographers, and filmmakers can all benefit from these courses.

Motion graphic design schools teach students to use the latest technology and software to animate figures or produce active titles that create interest and keep the viewer on the page. The course will cover aesthetic visual concepts and practical techniques used by today's computer animation professionals. Students learn the professional techniques of -by-frame animation, interpolation, compositing, and much more.

It is important that all schools for motion graphic design stay current with the latest equipment and software programs used by professional digital designers, such Adobe After Effects and Motion by Apple Computers.

If you would like to find out more about motion graphic design schools, we urge you to submit a request for more information to colleges on our website.

B. Graphic Design Course Description and Curriculum
Graphic designing is a dynamic field and a great and lucrative profession. You can be an expert in this field if you learn and practice design skills by joining a course. Before you spend your money in the course, you must know the graphic design course description. You must join a reputed college or school to lean graphic design. In these colleges you will be prepared for challenging, exciting, and creative careers in graphic designing.

There are many colleges that offer certificates and/or degrees in graphic designing.
If you get training from a good college, you will be taught practical as well as theoretical aspects extensively. This helps you become professionally qualified for a solid career not only in graphic design but also in publishing, advertising, and movie production.

Apart from conceptual and formal skills you will be able to learn technological skills as well. Your graphic design course will cover different aspects of art and design. These include drawing, color, 3D graphics, and also history of graphic design.

You will find that all the multimedia courses offered by premiere schools make use of advance and industry relevant technology. This makes students up-to-date in the graphic designing as they graduate.

Furthermore, graphic design program includes digital illustration, which will help you develop electronic illustration skills. Web page design will introduce you to the ever growing media industry. In this part you will get to learn HTML coding and layout design.

Apart from multimedia graphic design programs you may also learn special effects, video editing, and sound editing. Courses focused on multimedia industry will inculcate in you logical thinking, public-speaking, and problem-solving skills that you require to add to your graphic design learning and help you become accustomed to most business world situations.



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