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Web Design Guide to Building Better Links

Posted: Monday, October 25, 2010

The importance of links in a web page should be obvious to any designer, whether experienced or not. Your clients will undoubtedly request that links be placed in the sites you create for them and your web design company will ensure that you do so. Designers must not forget that the overall content of a site is not limited to the text, but includes images, links and all the other relevant components of a properly designed web page.

In Web Design Links Reinforce Scannability
Online visitors to a site are almost always drawn first to images. Your web design company is likely to instruct you to make sure that links included in each web page catch the attention of viewers. Links, in addition to good textual content, will allow readers to scan through your web page quickly. Links will only do this effectively if they are well-worded and have some relevance to the content of the rest of the web site.

Web design Tip #1: Links on Your Home Page
A good web site should always contain links to all the other parts of the site on its home page, unless the entire site consists of only a single page. Your links must also stand out, so avoid having a home page comprised solely of links and no other text. Link titles should also be plain and straightforward, giving readers a very clear description of where the link will lead. Your web design company will undoubtedly be happy if you also include links to other general pages found on your website.

Web design Tip #2: How to Write Links and Setting Them
Some good guidelines to follow when creating links are shown below.

Try to identify these terms and include them in your web pages as links to the other parts of your site.
• You should ensure that links lead to the pages that they are supposed, and not elsewhere.
• Make the text of your links clear and concise.
• Links should always serve a clear purpose. If you have included a link in a web page and are unable to clearly define the purpose of the link, then it should be removed. The text that surrounds a link should contain relevant and useful information, and the link itself should be related to the surrounding text, and be very clear in its purpose. If a link is going to direct readers to another page composed entirely of other links, then the first link should clearly state that it leads to a another page full of links.

A. Expert Logo Designing Guide for Noobs!
However logo actually is very essential in today business if you could understand the real hidden strength of a logo. Logo is a graphical element that its logotype could form a trademark and commercial brand. It also speaks to it’s customer about the company and products or services. Besides, a logo is used as identification of company, with it’s shapes, designs, fonts etc. From my experience as a logo designer, I have conclusion there are 3 kind of logo type:
1. The logo represent for your vision mission.
2. The logo represent for your branding name.
3. The logo represent for your product.

If there any logo has represent the all of them, that is the perfectly logo.
The emergence of the information age changed the face of logos and logo design. It is important that the company logo look professional. Company logos are the face of the business, not only to the public, but to its employees and the company itself. Logos have become the front line of the company, the corporate identity

B. Print Ready Vector Plastic Card Design Guide
I am eason, have worked in the artwork department of a card printing factory for a couple of years. So i know a little bit about the print ready artwork process. Please understand. Thanks.

1. Software, file format: Most plastic card manufacture use coreldraw and illustrator. They accpet various file format like: .cdr, .ai,. eps,.tif...etc. Many people export file in pdf, but for some special effect in the artwork, it may affected after plasticcardonline printer import artwork into their software. Many clients supply low resolution photos (Below 300dpi), usually it looks blur in monitor, these files is not good for full colour plasticcard printing. According to my experience, if the photo is small sized one, resolution is not a big problem, some times 72dpi also works. As client like get photo from internet, these photos are always low res at bout 72dpi. If shrink the size to 25% the resolution will be enough. When you design an artwork it is ok to keep photos as bitmap, but make sure the rest text and colored blocks/shapes/linearts are vector. It for the best result for printing, vector artwork can make the printed shapes very sharp and clear. And another thing you need pay attention is if client supply logo as a low resolution jpg file.

2. CMYK,RGB, Spot color: For printing CMYK is the most popular setting.

3. Text and font: As i mentioned above. Text must be vector to make sure the best result for printing. You must pay attention when you exporting finalartwork, all fonts must be converted into outlines. Or you must supply used font with artwork. Otherwise, when the plasticcardonline printer open your artwork, the font will change. Other wise you may never kown what font is.

4. Bleed!Bleed!Bleed! When factory do cutting, they can not always cut very accurate.

5. Corpmark, cutline: Make sure finalartwork has corp mark shown on artwork, it helps your plasticcard manufactor locate the cutlines.

6. Signature stirp, mag strip, embossing, sequential number: When you do design, if it has embossing like memership cards. Same are the texts. Embossing text font name is OCR. Thermal printed sequential number is black only. So need pay attetion to the background color.

7. Silver foil, UV: If you want add silver foil/UV to the plasticcard. Solid black, so the plasticcardonline printer can locate it correctly.



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