Custom Search

Guidelines for Web Page Optimization

Posted: Wednesday, March 30, 2011

1) Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page. Instead of doing this, you should focus on one specific keyword for each page. If you want to target multiple keywords then it is necessary to create a separate page for each.

2) List your major keywords in the links back to your site: Many search engines, Google being the most famous, have started to take into account the words that are mentioned in the title tag of the links that point to your site. So, a great way to improve your rankings for your keywords is to place it in the title tag.

3) Make your first 100 words on the page keyword rich: Another mistake that most webmasters make is to have a menu on the left-hand side of a website. Since search engines primarily focus on the first 100 words of a website, a left side menu is a misuse of valuable space.

4) Insert the keyword into your title tag: In the source code of most pages are "header tags" (also known as Meta tags), which help search engines understand the content of the page.
The first step is to insert the keyword in the title tag.

5) Insert your keywords in the description tag: The description Meta tag is almost as valuable as the title tag. The information in this tag is listed directly below the title tag in search engine results.

6) Insert them into your keywords tag: Like the title and description tags, keyword tags are used to help search engines understand the content of your web page. Whenever a search engine scans your site, it rates all words in the headline as being more important then the rest of the web copy. To take advantage of this, you should have your keyword in the page headline.

7) Write your keyword enriched web copy: Now that you have set up the structure of your page, you can write your web copy. The total web copy of your page should be about 300-500 words. Also, the keyword should be included about 5-12% of the total words of the page. If you follow all these steps, you will definitely see an improvement in the search engine rankings for your keywords unless they are extremely competitive.

A. Important Aspects to Know About Web Design Outsourcing
So, you've decided to outsource web design for your company or private use.

1. Do not leave designer questions unanswered. Each of them was included to guide the designer about your preferences and needs.

2. The lack of information leads to generic designs. References to colors, fonts, shapes, concepts, keywords are important clues to the designer.

3. A logo design is a process. Throughout the design process is a refinement of the following sketches. The quality of the suggestions and recommendations provided by the successive customer has direct correlation with the quality of the final design obtained.

4. References graphical point. Many people believe that if it says "I like the Nike logo" designer copied the logo in question. By contrast, the designer can compare their preferences with those graphics. Everyone has ratings of individual signifiers, and we need to know the designer.

5. Clarity. If you would like a particular design, you can still get a logo next to their expectations, provided that guides the designer in the right direction. If you provide clear feedback during the design process, there are high chances to get a design that meets their expectations. When the design process is complete, "adopt" the design of your choice.

6. Testing design. Do not choose a design because it "seemed nice".

B. It Helps to Have a Web Design Guide
Web design must not be confused with web development. The latter involves the more technical aspects putting up a web site. On the other hand, web design is more concerned with the concept of putting together web pages to create a website with good content. It utilizes various design and graphic principles. When one decides to build a web site, a web design guide may be an important resource to own. If you are a web site owner or a marketer who wishes to build his own web pages, there are many aspects of web design that you must be familiar about.

Whether you will outsource web design services or not, it is practical that you equip yourself with the proper knowledge on web designing. Having a guide to web designing can spare you from being conned by some web designers later on. Don't worry if you are not well-versed of the internet's technical aspects. It will not be too difficult for you to learn about designing a web page since there is an easy to use and apply web design guide.

You can get tips on web design especially on how to create and develop professional web site on your own. You can choose from many companies that can offer you a cheap guide to web design. What better way to learn than learning from web design masters. There must be consistency in your design and web page content. Furthermore, your design must be able to attract your target customers. If you have a web design guide, you will be able to build your web site quickly. Maintain satisfied customers in your turf for a more prosperous business.



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