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The History of Fashion Design

Posted: Wednesday, March 2, 2011

What Is Fashion Design?
Fashion design is a form of art dedicated to the creation of clothing and other lifestyle accessories. Modern fashion design is divided into two basic categories: haute couture and ready-to-wear. The haute couture collection is dedicated to certain customers and is custom sized to fit these customers exactly. In order to qualify as a haute couture house, a designer has to be part of the Syndical Chamber for Haute Couture and show a new collection twice a year presenting a minimum of 35 different outfits each time. Designer collections have a higher quality and finish as well as an unique design. Both ready-to-wear and haute-couture collections are presented on international catwalks.

The first fashion designer who was more than a simple seamster was Charles Frederick Worth, in the 19th century. Before he set up his fashion design house in Paris, clothing was made by anonymous dressmakers and fashion standards were derived from the styles worn by royalty. Worth was the first designer to actually dictate to his customers what to wear rather than following their demands.

What Does It Take To Be A Fashion Designer?
Fashion design is a form of art. To work as a designer, you should have an artistic and creative personality. Fashion designers have a good visual imagination and are able to think in three-dimensions and put their ideas into garments.

Fashion designers have to be aware of the fashion market requirements. A good understanding of the audience's lifestyle and customer needs and requirements is also needed in fashion design. Designers should have good communication skills and be able to express their ideas clearly.

A. Become a Fashion Designer
You know you're destined to be a fashion designer if you: a) spent most of your childhood making clothes for your Barbie dolls instead of playing with your friends; b) read fashion magazines instead of your school books; c) ran a boutique out of your basement at age 10. In other words: if you want to be the next Yves Saint Laurent, it helps to be completely and utterly obsessed with fashion.

Working as a fashion designer can just as well mean supervising a design team at a sportswear company as producing a label under your own name.

Choosing a strategy
There are as many different ways to embark upon a fashion career as there are styles of design. Ralph Lauren's Polo empire was founded on a small tie collection that he sold to Bloomingdales. Michael Kors built up a network of customers by selling clothes in a trendy NYC boutique. However, most people find that the best foundation for a design career is to get a fine arts degree in fashion at a prestigious school.

"We live in a brandname society, and having the name of a good school behind you really does help," says Carol Mongo, Director of the Fashion Department at Parsons School of Design in Paris. It's hard to enter these schools as competition is high, and they tend to be very selective. You apply by sending a portfolio of drawings of your designs. Drawing is also an important skill for a designer – it is the way you communicate your ideas. In order to build an impressive portfolio it's a good idea to have some experience in sketching; taking art classes will help you understand form and proportion.

What school will do for you
Most fashion programs are three to four years long. During that time you will take fine arts classes and study drawing, color composition and form. One of the most important advantages of design schools is that they work really closely with the industry. Parsons, for example, have "designer critic projects" where successful designers like Donna Karan and Michael Kors work directly with the graduating students. One very important event is the fashion show at the end of the last semester, when graduating students show their collections. A lot of important people from the fashion industry attend these shows to scout new talent.

Alternative routes
"Let's be realistic," says Carol Mongo at Parsons, "School's not for everyone. If you're just looking to get a job in the fashion industry – not a career as a designer – you probably don't need to go school." If you want to work as a seamstress or a patternmaker, the best thing is probably to apply for an internship at a fashion house and work your way up. For example, Dior's brightest new star, men's wear designer Hedi Slimane, had a degree in journalism when he started working with men's wear designer José Levy. Balenciaga's Nicolas Ghesquière is another example of a brilliantly successful designer who learned the jobs hands-on, as an assistant at Jean-Paul Gaultier. Usually, you apply for an internship by sending a portfolio to a fashion house you're interested in.

Understanding the business
Unfortunately, it's not enough for a designer to be creative; you also have to have some business sense. A lot of fashion schools are currently increasing business classes in their curriculum. "Our students have to be smart enough to know how to negotiate a contract, or to pick a business partner," says Carol Mongo.

B. You Better Work: the Grueling Glamour of Fashion Design
Fashion Design Job Overview
Every year, fashion designers create billions of clothes, shoes, and accessories for a discerning and fickle body of consumers. They stay up-to-date with fashion trends by conducting research and attending trade and fashion shows. Over a period of 18-24 months--the standard block of time between a design's conceptual stages and its completion; not quite the mad dash depicted on Project Runway--a designer incorporates his/her findings into hand sketches, sometimes translated into computer-aided design (CAD), and then begins the process of either delegating technical tasks, such as sewing, to others (typical of large design firms) or completing this work themselves (more common in small firms or with those just starting out). Many others create mass market deigns, open their own stores, or sell their designs to other retailers. Some even work for the entertainment industry, researching period pieces and creating costumes for films and television shows. Whether self-employed or part of a large design team, all fashion designers must be prepared for frequent travel and the occasional all-nighter.

Fashion Design Education and Other Qualifications
The Bureau of Labor Statistics (BLS) notes that most employers seek designers with 2- or 4-year degrees. Basic coursework for a bachelor's degree typically includes textiles, sewing, CAD training, and fashion history. Fashion design students may also want to supplement their core curriculum with classes in business, human anatomy, and psychology. Aspiring designers can also gain valuable experience from internships or retail jobs, and should always maintain an impressive portfolio.

Job Outlook & Salary Information
Predictably, many are attracted to the glamour and artiness of fashion design, and this makes for a competitive job market. The BLS notes that the best job prospects will be found in firms that create mass-market designs. The average annual salary for fashion designers hovered around $62,810 in 2007.


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