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Steps To Find The Right Web Design Company

Posted: Monday, March 14, 2011

After working with web design companies, agencies and firms, I have found the following steps will lead you to a much happier and fruitful relationship with your next web designer:
Never shop on price. You almost never get what you expect if you aren't willing to pay properly for it.

Pay careful attention to the portfolio of the website designer. Avoid web design companies that still use flash introductions on their own website. Give a small project first. If you plan to spend a lot of money with the company, try giving them a small project first.

ALWAYS define exactly what you need before the project begins. Like it or not, a project plan with specifications is going to save a lot of trouble later on, both for you and the design company. A good project manager should be able to convey your requirements to the team properly, but good project managers are uncommon.

Due diligence.
If you are getting them to do a $250 online greeting card, getting 10 references, having 4 prior meetings and asking for a 100 page specification is likely going to cause you to be tossed aside in favour of a client that is worth the trouble. On the other hand, if you are having them build the next major shopping portal for you group of 185 country-wide chain of stores and plan to have it intergrate with the services of several large companies, be absolutely sure the web design company knows what they are doing and has experience doing it.

You don't want a company that is learning the ropes by using you as a guinea pig. I hope that armed with this information you will be able to make an informed choice on which web design company, agency or firm you will use on your next project.

A. Finding a Professional Web Designer or Web Design Company
Your web site is your storefront window on the World Wide Web. Otherwise, it’s onto the next site listed on the search engine.
Choosing the best person to create your new web site is one of the most important tasks a business must undertake. Following are a few helpful hints to make sure you select the right web designer.

Why Hire a Professional Web Designer?
What you want is a professional designer who knows how to build a ‘search engine friendly’ web site. The key between the two professionals is one will build you a web site with pretty pictures, text links and a welcome page that leaves you invisible to search engines, while the other will do the same thing but with the coding and programming that makes your web site irresistible to search engines. The difference between selling and not selling on the web, and being found or buried on page 15 of the search engine results, is knowledge in building a search engine friendly site
.
Create a Web Site Requirements List
Browse the Internet and create a list of web sites that have the general look and feel of how you envision your own web site. If you are shopping for web design quotes, don’t forget to ask the web design vendor some basic questions:

* Will I be able to edit my own web pages?
* Are the web sites you design search engine friendly?
* Is logo design included in the web quote?

The problem with Web templates is that they are “closed systems.” Every month someone will call us to complain that their ‘template based web site’ looks horrible, or the web template system is too hard to use or understand. A great example of cookie-cutter, web template web sites abound in the field of real estate. All these sites look the same.

Establish a Web Production Budget
The web design process ranges from the novice who spends a few hours putting together sites of amateur quality, to high-end quality web projects that result in a world-class web presence. If you plan on spending $400 on your web site, don’t waste your time or money. Small business Web sites - $2800 to $3900

Small business e-commerce Web sites - $3600 to $4200
Medium business Web sites - $3800 to $5200
Medium business e-commerce Web sites - $4200 to $7200
Large business Web sites - $7200 to $10,000
Large business e-commerce Web sites - $9200 to $15,000
A well-crafted web site can bring you new or additional online traffic resulting in new clients and customers.

B. What Should You Look For in a Web Design Company?
Nowadays it seems that everybody has to have a website. Whether this is for commercial reasons, promotion, or just a hobby, information has never before enjoyed such unbridled accessibility.

Well first off you'll want reliability and professionalism. The important first step is to give the vendor's website a thorough once over. Is the design clean; the pages easily accessible; and the navigation clear? Imagine if this was your website and ask yourself the question: "Would I have happily paid for this?"

Don't be blinded by flashy design or gimmicky effects. By and large, there is no benefit from having a website that is in your face with the latest advancements in, say, Flash technology or Javascript. If your website is intended to promote your business, sell your services or products, then such a site will not be found in the search engine rankings and your investment will have been wasted.

If the web design company you're looking into has an online portfolio then investigate it fully. Even if their own website ticks all the boxes, this is where it really counts. The actual paid work they have carried out for their clients.

Remember the old adage: "You get what you pay for"? Costing can be based on a number of factors, depending upon the company. A lot of web design agencies will offer packages, dependant on size and the needs of a client; whereas others offer a fully bespoke service with each website priced on an individual basis. One thing to bear in mind is if you are opting for a static website as opposed to a content managed one, you will have to enlist technical help whenever you wish to make an update, however minor.

One final thing to consider when searching for the right company to design and develop your website is SEO. Search engine optimisation is of particular importance if you are a launching your business online or looking to promote your company via the internet. If carried out by a professional it can influence where your website will appear in the search engine rankings for specific search terms relevant to your website.

Be wary of web design companies that offer free SEO as part of the initial package, or for a nominal extra fee. Search engine optimisation is a long-term process and it is perhaps a wiser investment to employ a company dedicated to the purpose and leave the designers and developers to what they do best.



2 comments:

  1. Mumtaz January 10, 2012 at 4:02 AM

    Very informative blog is shared here with some valuable thoughts and ideas...really helpful and needful.
    web designing company

  2. Anonymous May 22, 2014 at 1:49 AM

    Really great tips you provide about to choose to best web design company. It is very helpful.
    Web Development Company Bangalore | Website Designer Bangalore

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