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Fashion Show Events

Posted: Monday, July 4, 2011

A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing. The first American fashion show likely took place in 1903 in the New York City store Ehrlich Brothers. American retailers imported the concept of the fashion show in the early 1900s.

Fashion
Featuring runway garments from the spring and fall/winter collections of ten influential couturiers and designers, the exhibition explores the ideas and inspirations motivating Paris fashion today, and why, in an age of globalization and instantaneous communication, this venerable city remains the fashion capital. In the 1800s, "fashion parades" periodically took place in Paris couture salons.

The first American fashion show likely took place in 1903 in the New York City store Ehrlich Brothers. By 1910, large department stores such as Wanamaker's in New York City and Philadelphia were also staging fashion shows. By the 1920s, retailers across the United States held fashion shows.

Models
Models in a fashion show have to change their clothes all the time to present new items to the public. Models strutting catwalks at London Fashion Week should provide a certificate attesting their good health, but there should be no outright ban on wafer-thin women, the British Fashion Council said on Friday. Spain and Italy have recommended banning models with a body mass index (BMI) of less than 18. "We favor the alternative approach of promoting good health based on medical assessments of models participating in London Fashion Week," it said.

In a typical fashion show, models walk the runway dressed in the clothing created by the designer. Because the topic of fashion shows remains to find its historian, the earliest history of fashion shows remains obscure.

A. Alternative Clothing from Its Inception in the 70's to the Contemporary Style of Today
It’s not hard to understand then, how this once rebellious fashion trend, popularised by "hard core" punk bands of the 70’s and early 80’s, has grown in popularity.
• Alternative punk fashion was the dress code of a music influenced urban punk subculture and was then considered rebellious and confrontational, a far cry from contemporary brands such as Addict an Iron Fist. Bondage clothing, tapered jeans, and well worn, almost destroyed, leather trousers dominated the punk clothing scene as well.
• Footwear for the alternative clothing scene embraced a selection of styles ranging from motorcycle boots (complete with buckles and steel toe caps) to combat boots and Doc. Martens.
• With the advent of contemporary punk fashion there are various contemporary elements of style watered down from hardcore punk clothing, this type of fashion consists of jeans, ripped and customised, usually from top designers at top prices, or camos a hoodie, and a simple, screen printed, t-shirt with a flavour of rebellious anarchy.
• The punk fashion scene since the advent of the original look in the 1970's, has evolved into the mainstream, for better or worse, and since then clothing stores and even fashion designers have taken punk fashion to an entirely new level.

B. Model Advice and Glamor Modeling Career Tips: How Do I Get Into Glamour Modeling
Aspiring models often ask us, How do I get into modeling? Or, How do I get started in modeling? You will also find some useful tips an advice on how to get started in teen modeling.

What are the different types of modeling?
There are basically five (5) different types of modeling. These are the broadest categories, with newer but smaller categories evolving all the time.
1. COMMERCIAL MODELING (Television, Catalogs and Print-Ads):
Commercial models help promote products and services through ads in the electronic media such as Television and the Internet as well as through Print Advertising. They appear in commercials/ads, on product packaging, in magazines, on billboards, etc., and help promote all kinds of products and services ranging from computer equipment to medicines, apparel, shoes and cosmetics. This is by far the largest modeling and teen modeling category.
General Requirements for Commercial Modeling: Contrary to popular belief, many successful commercial models look like normal, everyday people. Many successful models do 15 minutes of mirror-work every day. Practice evoking different types of emotions through your expressions. Good commercial models are also usually photogenic, but exceptions abound. The magic is in the camera, makeup and digital editing.

2. PROMOTIONAL MODELING (Tradeshows, Retail, Car Shows, Events, etc.):
Promotional modeling includes work at Tradeshows and Conventions, handing out Product Samples in Retail Stores, helping promote products or services at Car Shows, Boat Shows, Events, etc. What differentiates Promotional Modeling from Commercial Modeling above is the fact that for Promotional Modeling you have to be there in person, because you yourself (not your photo or video) are doing the promoting. Creative forms of Promotional Marketing (often referred to as Buzz Marketing) and Event Marketing are gaining fast in popularity. General Requirements for Promotional Modeling: Promotional Modeling is about overall personality, interpersonal skills, being able to establish a quick rapport, and staying focused on the task at hand. If you thrive on meeting people and enjoy the hustle and bustle of a tradeshow environment, Promotional Modeling is usually easier to break into than Commercial Modeling, although exceptions are always there. Promotional/Event Modeling is a growing field.

3. FASHION MODELING (includes Runway, Fashion Shows, etc.):
Fashion models help launch new products and designs such as in apparel, accessories, shoes, jewelry, swimwear, beachwear, etc. The walk the runway in fashion shows. Many large fashion shows also get media coverage, and a good fashion model can get print exposure in leading fashion magazines such as Vogue, Elle, Cosmopolitan, Glamour, etc. Many industry-specific fashion shows such as shows for apparel and swimwear can hire hundreds or thousands of models at a time.
General Requirements for Fashion Modeling: Now, there are Fashion/Runway shows for pretty much all body types. If you feel good about your body, can walk confidently, and look reasonably good, chances are that you can find some opportunities in Fashion Modeling. For certain apparel and swimwear shows, a good well-proportioned body is more important than just height alone.

4. INTERNET MODELING (web-sites, live webcam, etc.):
Internet modeling, whether it is for static content on web-sites or for live webcam or streaming video is a popular segment.

5. MODELING FOR PHOTOGRAPHERS, CONTENT CREATORS & STOCK PHOTO AGENCIES:
Photographers hire models all the time, either to build their own portfolios or to create content for Licensing to others and/or for Stock-Photo purposes. The PhotoShoot can be either a paid shoot (where the model gets paid either on an hourly basis or a flat fee) or TFP (trade Time for Prints), or TFCD (trade Time for CD-ROM images). The photographer invests his/her time, expertise and equipment, and the model invests his/her time. As you can see, there are myriad opportunities in the modeling world. However, it is hard work. A good first step would be to create your free Portfolio on the Joy Of Modeling website (http://www.joyofmodeling.com/) and on as many other modeling websites as conveniently possible. Contact local modeling agencies. Have a Professional Photographer shoot a nice Portfolio. Attend modeling shows and seminars. The fast-loading Joy Of Modeling website is a popular job searching and referral place for models, photographers, videographers, film makers, agencies, actors, actresses and reps. It is also a resource for talent scouts and recruiters looking to hire for television, film, theater, dancing and entertainment jobs. Aspiring models, actors and actresses looking for their big break have a free opportunity for worldwide exposure at the Joy Of Modeling website.


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