Work out a plan like what is your budget for the entire brochure project. Are you hiring a graphic designer and a printer separately?
The advantages of hiring the same person for design as well as printing will save you time and money as well.
Few of the questions to be asked before asking for a quote for a brochure design?
1) Quality enquiry about the quality they are going to deliver.
2) The size of the brochure always the standard sizes are letter size 8.5” X 11”, 8.5”x14” and 11”X17”.
3) What is the turnaround time of designing and printing?
The purpose of making a brochure depends on business to businesses. So choose the right design for yours. Some of the brochures are for services offers and other for products. A brochure should be designed professionally copy written by a professional with strong sentences and should be able to convey your company’s message across your customers.
Brochure design tips:
Use upper and lower case of alphabets for get attention. The bottom line is turn a piece of paper into a marketing tool for your company should be the motto of every brochure designed.
A. 5 Myths About Brochures That Can Cost You Dearly
Business brochures can be a valuable marketing asset when you launch a new business, introduce a new product or service, or decide to propel your business to a new level. The right brochure can provide a profitable payoff for business owners as well as professionals such as financial advisors, attorneys, and consultants.
Unfortunately, though, most brochures don't work. They end up on the shelf trapping dust, and you become another "Brochure Victim."
The solution to unlocking big results from your brochure...even on a modest budget...is to recognize these 5 common brochure myths.
Brochure Myth #1 - My Graphic Designer or Printer
Can Provide All I Need To Make My Brochure Pay Off
All too often marketing savvy is absent from a brochure. If marketing is an afterthought, then you've lost the chance to gain a big payoff from your brochure.
Brochure Myth #2 - Design Is The Starting Point
And Everything Else Follows
The secret is that graphics, layout, and design are NOT the prime ingredients in your brochure. If you ignore, underestimate, or overlook the other elements vital for success, your brochure will let you down.
Even then, it is vital to call on marketing basics to get results.
Brochure Myth #3 – My Logo And Company Name
Should Be The First Things People See
What should catch your reader's eye first? The answer is whatever surprises, disturbs, or astonishes your readers into paying attention to your brochure. That becomes your headline.
No, the name of your company, your logo, or empty phrases such as "From Concept To Reality" or "Integrity, Quality, And Service" don’t count as headlines.
One idea for a high-energy headline is a benefit that speaks to your prospects' deep-rooted fears or intense desires. Your brochure is no exception.
Brochure Myth #4 – The Next Step Can Be
Left To My Reader’s Imagination
Visit your business?
Brochure Myth #5 – I’ll Find Multiple Uses
For A Generic Brochure
No one deliberately sets out to sabotage their brochure's success. Your brochure can serve you well when everything dovetails to convey a strong message to your selected audience. That’s a far cry from a one-size-tries-to-please-all brochure!
Creating a brochure that really works draws on: how smart you are about putting all the right stuff into your brochure.
B. Create a Professional, Attention-Getting Brochure
Printers today are
producing more printed marketing materials than ever. Meeting prospective clients face-to-face takes time and effort, and sometimes you need a creative way to introduce yourself and your company.
Brochures are a great way to package and deliver a lot of information about yourself, your business and expertise into a format that is easily mailed or handed out at a business meeting.
Brochures can be given to current clients to pass on to possible referrals or even left in brochure holders in different locations.
What is a brochure, exactly?
Brochures range from a simple two-fold design using one sheet of 8-1/2 inch x 11
inch paper to elaborate 9 x 12 inch pocket folders with pages stitched in and insert
sheets.
Getting started
If you have never created a brochure before, start by collecting a number of brochures (including competitors') that represent a wide range of quality—from simple one and two-color on textured stock to slick 4-color glossy brochures.
Next, you will need to create some basic brochure copy about your business. Even if you're not a professional writer, putting some thoughts and facts about what your business does on paper will help make more concrete what information your brochure needs to convey.
Does my company have a market niche?
What message will get a potential client's attention?
What kinds of brochures and what level of sophistication are typically crossing your client's desk?
Will the brochure need to be a self-mailer?
Key information to include in your brochure:
Mailing address.
Fax number.
E-Mail address.
Website address.
What does a brochure cost to produce?
Brochures can vary from a few hundred dollars to several thousand dollars. Because there are so many variables involved in producing a brochure such as quality of paper, number of ink colors, use of photographs, number of brochures printed, etc., it is difficult to estimate the final costs until all the specifications are determined.
Four color process printing, varnishing and special treatments such die-cutting, foil stamping can add additional costs to producing a brochure, and may well be worth it if they enhance your brochure and the image you wish to project. Other cost considerations are whether you need professional photography, help with writing or editing copy for your brochure.
If you have seen a brochure with a similar amount of information and photographs as you need for your brochure, a designer can use it as a model for determining printing and production costs.
Another consideration when designing a brochure is postage. Larger brochures will be more expensive to mail and if you are planning on doing a large mailing as part of your marketing, an oversized brochure may be expensive to mail. Larger brochures don't fare well through the postal system and often end up wrapped around other mail. Brochures which fit in a standard #10 business envelope give you the best buy in terms of postage and protection while mailing.
Using a business envelope also allows you to mail a cover letter and business card as well.
Updating an existing brochure
I worked with a client once who had sales of over a million dollars a year, but was still using a very dated, unsophisticated brochure produced by a printer nearly ten years earlier. While reputation alone helped the company's sales, their brochure was doing very little to promote them as a cutting-edge company to potential customers who had never heard of them.
If you have a brochure you produced a few years ago, it might be a good idea to have your brochure evaluated by a someone outside your company to make sure it projects the image of your company today and sets you apart from your competition. Often, a small company will produce an inexpensive brochure just to have something for a trade show or for telephone inquiries. As a business grows, the image of the business can outgrow the first brochure's image.
Why have a graphic designer involved in creating your brochure?
Many businesses are producing promotional and sales materials internally or are relying on a printer to put a brochure together for them. There's nothing wrong with either of these approaches, provided you have the time and expertise to make all graphic design decisions that will produce a sophisticated brochure that's right on target.
In addition to making design decisions, a graphic designer can serve as your project manager and will see the brochure from concept through successful completion.
Most designers work with several different printers and can provide you with a printer that has the capabilities to print your brochure. If you need help with writing your brochure copy, many designers work with freelance writers and photographers.
Some Parting Advice . . .
Carpenters have a saying, "Measure twice, cut once," which applies to creating your brochure. By defining what your brochure should do and doing some research first, your brochure can be effective, informative and get prospective clients' attention. By utilizing design and printing professionals and by paying close attention to details, you can have a brochure that truly represents your business and is something you can be proud to hand out and mail to potential customers.
The advantages of hiring the same person for design as well as printing will save you time and money as well.
Few of the questions to be asked before asking for a quote for a brochure design?
1) Quality enquiry about the quality they are going to deliver.
2) The size of the brochure always the standard sizes are letter size 8.5” X 11”, 8.5”x14” and 11”X17”.
3) What is the turnaround time of designing and printing?
The purpose of making a brochure depends on business to businesses. So choose the right design for yours. Some of the brochures are for services offers and other for products. A brochure should be designed professionally copy written by a professional with strong sentences and should be able to convey your company’s message across your customers.
Brochure design tips:
Use upper and lower case of alphabets for get attention. The bottom line is turn a piece of paper into a marketing tool for your company should be the motto of every brochure designed.
A. 5 Myths About Brochures That Can Cost You Dearly
Business brochures can be a valuable marketing asset when you launch a new business, introduce a new product or service, or decide to propel your business to a new level. The right brochure can provide a profitable payoff for business owners as well as professionals such as financial advisors, attorneys, and consultants.
Unfortunately, though, most brochures don't work. They end up on the shelf trapping dust, and you become another "Brochure Victim."
The solution to unlocking big results from your brochure...even on a modest budget...is to recognize these 5 common brochure myths.
Brochure Myth #1 - My Graphic Designer or Printer
Can Provide All I Need To Make My Brochure Pay Off
All too often marketing savvy is absent from a brochure. If marketing is an afterthought, then you've lost the chance to gain a big payoff from your brochure.
Brochure Myth #2 - Design Is The Starting Point
And Everything Else Follows
The secret is that graphics, layout, and design are NOT the prime ingredients in your brochure. If you ignore, underestimate, or overlook the other elements vital for success, your brochure will let you down.
Even then, it is vital to call on marketing basics to get results.
Brochure Myth #3 – My Logo And Company Name
Should Be The First Things People See
What should catch your reader's eye first? The answer is whatever surprises, disturbs, or astonishes your readers into paying attention to your brochure. That becomes your headline.
No, the name of your company, your logo, or empty phrases such as "From Concept To Reality" or "Integrity, Quality, And Service" don’t count as headlines.
One idea for a high-energy headline is a benefit that speaks to your prospects' deep-rooted fears or intense desires. Your brochure is no exception.
Brochure Myth #4 – The Next Step Can Be
Left To My Reader’s Imagination
Visit your business?
Brochure Myth #5 – I’ll Find Multiple Uses
For A Generic Brochure
No one deliberately sets out to sabotage their brochure's success. Your brochure can serve you well when everything dovetails to convey a strong message to your selected audience. That’s a far cry from a one-size-tries-to-please-all brochure!
Creating a brochure that really works draws on: how smart you are about putting all the right stuff into your brochure.
B. Create a Professional, Attention-Getting Brochure
Printers today are
producing more printed marketing materials than ever. Meeting prospective clients face-to-face takes time and effort, and sometimes you need a creative way to introduce yourself and your company.
Brochures are a great way to package and deliver a lot of information about yourself, your business and expertise into a format that is easily mailed or handed out at a business meeting.
Brochures can be given to current clients to pass on to possible referrals or even left in brochure holders in different locations.
What is a brochure, exactly?
Brochures range from a simple two-fold design using one sheet of 8-1/2 inch x 11
inch paper to elaborate 9 x 12 inch pocket folders with pages stitched in and insert
sheets.
Getting started
If you have never created a brochure before, start by collecting a number of brochures (including competitors') that represent a wide range of quality—from simple one and two-color on textured stock to slick 4-color glossy brochures.
Next, you will need to create some basic brochure copy about your business. Even if you're not a professional writer, putting some thoughts and facts about what your business does on paper will help make more concrete what information your brochure needs to convey.
Does my company have a market niche?
What message will get a potential client's attention?
What kinds of brochures and what level of sophistication are typically crossing your client's desk?
Will the brochure need to be a self-mailer?
Key information to include in your brochure:
Mailing address.
Fax number.
E-Mail address.
Website address.
What does a brochure cost to produce?
Brochures can vary from a few hundred dollars to several thousand dollars. Because there are so many variables involved in producing a brochure such as quality of paper, number of ink colors, use of photographs, number of brochures printed, etc., it is difficult to estimate the final costs until all the specifications are determined.
Four color process printing, varnishing and special treatments such die-cutting, foil stamping can add additional costs to producing a brochure, and may well be worth it if they enhance your brochure and the image you wish to project. Other cost considerations are whether you need professional photography, help with writing or editing copy for your brochure.
If you have seen a brochure with a similar amount of information and photographs as you need for your brochure, a designer can use it as a model for determining printing and production costs.
Another consideration when designing a brochure is postage. Larger brochures will be more expensive to mail and if you are planning on doing a large mailing as part of your marketing, an oversized brochure may be expensive to mail. Larger brochures don't fare well through the postal system and often end up wrapped around other mail. Brochures which fit in a standard #10 business envelope give you the best buy in terms of postage and protection while mailing.
Using a business envelope also allows you to mail a cover letter and business card as well.
Updating an existing brochure
I worked with a client once who had sales of over a million dollars a year, but was still using a very dated, unsophisticated brochure produced by a printer nearly ten years earlier. While reputation alone helped the company's sales, their brochure was doing very little to promote them as a cutting-edge company to potential customers who had never heard of them.
If you have a brochure you produced a few years ago, it might be a good idea to have your brochure evaluated by a someone outside your company to make sure it projects the image of your company today and sets you apart from your competition. Often, a small company will produce an inexpensive brochure just to have something for a trade show or for telephone inquiries. As a business grows, the image of the business can outgrow the first brochure's image.
Why have a graphic designer involved in creating your brochure?
Many businesses are producing promotional and sales materials internally or are relying on a printer to put a brochure together for them. There's nothing wrong with either of these approaches, provided you have the time and expertise to make all graphic design decisions that will produce a sophisticated brochure that's right on target.
In addition to making design decisions, a graphic designer can serve as your project manager and will see the brochure from concept through successful completion.
Most designers work with several different printers and can provide you with a printer that has the capabilities to print your brochure. If you need help with writing your brochure copy, many designers work with freelance writers and photographers.
Some Parting Advice . . .
Carpenters have a saying, "Measure twice, cut once," which applies to creating your brochure. By defining what your brochure should do and doing some research first, your brochure can be effective, informative and get prospective clients' attention. By utilizing design and printing professionals and by paying close attention to details, you can have a brochure that truly represents your business and is something you can be proud to hand out and mail to potential customers.
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