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Custom Web Design

Posted: Saturday, August 13, 2011

Custom websites are among the most important PR instruments used in modern business. Recognizing the value in effective custom web design brings better awareness and professionalism to your organization, using your website and the internet to its full potential.

Your custom website design team needs to create professional, custom websites that impress your visitors, build brand recognition, and sell products and services. Being closely-knit with the design team, in collaboration with you, using a proven strategy to ensure that the final design matches your specific needs and expectations. Custom web design is just that, custom to your needs. Whether you are selling products online or services to your clientele, your website should reflect that. The internet is a vast and readily used tool, don’t disappoint your visitors, get a custom web site that is designed for you specifically.

The first step to finding the right firm is by discussing your business and its objectives. After you sign your contract, the development of your custom website will begin. At this time, it would be a great idea to supply your designers with information for your website (i.e. copy, pictures, products, contact information, etc.). The development of your custom website should begin smoothly from here.

Custom web design for you and your company is highly important. Websites are an investment, invest wisely in custom web design for better results.

A. Website Design Solutions for Your Small Business
The website design for your small business can be the life or death of your company. Since design is subjective, anyone can instantly be turned off by the design of a website. Nothing says "small time" faster than an outdated and unloved website, but there are solutions for small businesses that don't require large budgets to throw at the website design and development.

Large Design Agencies
If you go to a large design or advertising agency to have your website designed and developed, chances are you are going to pay the salaries of the 50-100 people that work there. Larger design firms usually have a decent amount of talent behind their walls and there tends to be more checks and balances than the smaller firms; ie...designer presents to the art director who then gets the design approved by the creative director.

Small Design Agencies
Smaller firms can usually produce good designs in a timely manner with a decent amount of client interaction, but this option is going to be hit or miss. If a firm only has one or two designers, then you're basically stuck with whatever they can do. The only way to preview the style of these smaller firms is to review their portfolios and see if their work is up to your standards.

Your Best Design Option
The best chance for a small business to end up with a stellar design is to go with a freelancer or a one or two man show. The only problem is how to pick your designer. Many designers, such as myself, who can recommend website design and development services, have worked for larger firms and have a great deal of design experience both in corporate America and neighborhood design.

It is easy for a large firm to get away with charging these prices because they are well established. The trick for the small business owner is to find a designer that is in between fame and rent. The nice thing about a freelance designer is that his or her name is riding on the project as well. A freelancer lives and dies by their design work - just like your small business - and they will do whatever it takes to creates a stellar design that makes client happy.

B. Do Your Homework While In Design Business
The Internet has opened up a promising new potential for numerous small - and large-scale web businesses serving to various work needs around the globe. This web design or development businesses span a number of areas ranging from content creation, link building, and website design to high-end programming and site maintenance. However, it's more difficult to run a web design business online than build a good website. Like all business moves, online businesses also involve a few steps, planning and strategies for better delivery.

To give you an idea, your web design business needs to be framed under these heads:
Finance: pricing your time/work, accounting for it, invoicing, billing, etc.
Legal: contracts, copyright issues, Internet laws, trademarks, etc.
Logistics: office space, computers, relevant software, books and guides, etc.
Documentation and testing: creating proposals, payment terms and conditions, tracking the number of modifications, checking technical issues, load times, browser compatibility, etc.
Create a client questionnaire first. Mention the site specifications in the proposal; and you may also win trust by attaching a story-board to it. Remember, a written contract outlining the lawful scope of work ensures full payment and better client loyalty.

Have a pricing policy for your business, based on the number of pages, amount of time required, number of tools and technologies involved, etc. Include charges (if any) for the kind of modification you’re doing on a running project.


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